11 Best White Label SEO Tools (2024)

Surprisingly, 99% of online content goes to waste if it cannot drive proper organic traffic to the webpage. Here comes the significance of SEO and how it relates to exposing your business online.

This guide will explore different types of white-label seo tools thoroughly. Each type has its importance which will be discussed in further sections.

Let’s get into the details.

What is White Label SEO?

In the era of digital marketing, white-label SEO has become the most followed and fundamental practice. White Label SEO (also known as Private Label SEO and SEO reselling)  means offering and selling organic SEO services to the clients under your brand.

11 Best White Label SEO Tools:

Here is an overview of the complete article.

This section will serve as a TLDR section if you don’t have the time to go through the complete article.

S.NoWhite Label SEO ToolWhat is Provides
1SemrushComplete SEO tools set
2AhrefsAll-in-one SEO toolkit
3SEO OptimerSmall Business
4WoorankCustomized PDF reports
5RankRagerHigh-quality reports
6BrightLocalLocal SEO tools
7CyfeWhite-label SEO dashboard
8DashthisCustomized Dashboard builder
9Web CEOSEO platform
10SERankingCloud-based SEO platform
11PosirankOn-page and Off-page SEO

Common kinds of white-label SEO tools

Before we dive into the details, here are the most common kinds of White-label SEO tools.

White label SEO toolWhat to look for
SEO analysis toolsCustomized analytical solutions
SEO audit toolsBest website auditing reports
SEO reporting toolsGenerate automated and customizable reports
SEO dashboardsMobile-friendly, integrated and customized dashboard
SEO platformsSet of tools and customizable features

White-label SEO analysis tools

White-label SEO analysis tools incorporate data from various sources and employ multiple approaches for analyzing information and categorizing.

1. Semrush

Semrush is an all-in-one platform that provides fruitful reports for your businesses. It helps in getting the top-notch keywords that make your content rank better. It offers a full range of tools and capabilities to assist companies and marketers in enhancing their online presence and digital marketing plans and learning about the actions of competitors.

Semrush official page

For SEO to be successful, keyword research must be done well. Strong keyword research tools are available from Semrush, which provide information on search volume, competitiveness, and similar terms. It also offers site audit tools and advice for on-page SEO to assist businesses in improving their websites for higher search engine rankings.

Main Features:

  • Keyword research
  • On-page SEO
  • Competitor keyword analysis
  • Link building
  • Ranking tracking
  • SEO analysis
  • Content optimization
  • PPC keyword research
  • Website monetization
  • Position tracking

Best For:

Semrush is perfect for small businesses, individuals and large corporations.


Semrush comes with 3 plans, namely Pro, Guru and Business.

  • Pro plan-$129.95/Monthly
  • Guru plan-$249.95/Monthly
  • Business plan-$499.95/Monthly

Semrush offers a 7-day free trial once you log in. Moreover, you can also get additional 40% discount during Semrush’s Black Friday Sale.

Now, you must be wondering from where does Semrush gets the data? Check out our article here to know the same.

2. Ahrefs

Ahrefs is a comprehensive SEO platform that helps get more traffic and a higher ranking on SERP Results. Ahrefs is renowned for its straightforward features and user-friendly layout, making it affordable to seasoned marketers and newcomers. It primarily checks the website’s health, content ranking, and link-building profiles.

Ahref offical page

Moreover, it offers thorough insights into the website’s backlink profile, providing details on referring domains, the caliber of links, and more. It aids companies in comprehending their backlink profile and discovering opportunities to enhance their link-building techniques. To know more about Ahrefs read our detailed review.

Main features:

  • Website Explorer
  • Site auditing
  • Content Explorer
  • Rank tracker
  • Keyword Explorer
  • Customized SEO dashboard
  • Website crawler

Best For:

Ahrefs is best for marketers and SEO professionals.


Ahrefs comes with 4 plan options. They are:

  • Lite plan-99$
  • Standard plan-$199
  • Advanced plan-$399
  • Enterprise plan-$999

If you find Ahrefs a bit costly, I have mentioned top alternatives of Ahrefs.

Bonus: Eager to know which one you should go with: Semrush or Ahrefs? Go through our detailed comparison of Semrush and Ahrefs; and know which better suits your needs. 

White-label SEO audit tools

Auditing is the crucial funnel for the marketing field, which generates prospective leads. Choosing the ideal white-label SEO audit tool will put you ahead of the fierce competition to gain the client’s trust. 

3. SEOptimer

SEOptimer thrives as the leading white-label SEO audit tool in the SEO industry. Manually auditing the website consumes a lot of time. This tool helps audit the complete website in a few seconds, identifying potential errors that demonize the performance website.

SEOptimer official page

Based on the audit functionality report, SEOptimer recommends possible alternatives to enhance the site’s functionality.

Main Features:

  • White-label branded reports
  • White label custom domain
  • SEO crawler
  • Website page speed tester
  • Generators 
  • Embedded Audit tool
  • Keyword research tool
  • Keyword ranking tool
  • Bulk reporting
  • Trend analysis and perform research

Best for:

SEOptimer is best suited to small owners, businesses, digital agencies and SEO experts.


SEOptimer comes with 3 options such as 

  • DIY SEO crawls a website and tracks rankings at 19$Month.
  • White label is for the digital markets, which can crawl multiple websites at 29/month.
  • White label and embedding plan starts at 59$/month

Note: SEOptimer comes with a 14 days free trial for all the 3 plans.

4. WooRank

Woorank is a complete digital marketing solution that stays on top of the SEO industry trends. With the work, check your website score instantly to know where improvement is needed.

WooRank official page

Woorank thoroughly examines websites to find opportunities for improvement in terms of SEO, usability, mobile optimization, security, and other factors. It offers a thorough analysis highlighting problems and suggestions for improving website performance.

Main Features:

  • Keyword research tool
  • Competitor analysis
  • SEO analysis
  • Technical site auditing
  • White label reporting
  • API integration
  • Automatic Lead generation tool

Best for:

Woorank’s White label SEO tool is for small businesses, agencies, developers, and SEO teams.


Woorank offers 3 plans such as:

  • Pro plan for the small and medium scale businesses at 79.99$.
  • A premium plan for professionals at 199.99$.
  • Enterprise plan for teams with a customizable price tag.

All the plans come with 14 days free trial.

White-label SEO reporting tools

White-label SEO reporting tools are the one that generates customized reports for different clients based on their demands and needs.

5. RankRanger

RankRager is a 100% highly customized SEO reporting tool that generates high-quality and versatile white-label reports.

RankRanger official page

It lets you keep tabs on how well your keyword ranks across all search engines, regions, and marketplaces. You can quickly track the effectiveness of your website with RankRager and see where it stands for particular keywords in any place you select. 

Main features:

  • Keyword Research
  • Competitor analysis
  • On-page optimization
  • Brand visibility
  • Local SEO
  • Rank tracker
  • Marketing Dashboard
  • Google analytics integration
  • Search Console
  • Email notification
  • Mobile SEO
  • White label custom domain
  • Custom graphs
  • Generate automated PDF reports

Best for:

RankRager is for small businesses, corporate agencies and enterprises.


RankRager comes with 4 plan options. They are:

  • Lite plan-79$
  • Standard plan-$149
  • Advanced plan-$699
  • Enterprise plan-$2700

6. BrightLocal

BrightLocal is an interactive and highly customized local SEO reporting tool. Businesses wishing to increase local search exposure and maximize their digital presence in particular geographic areas can use BrightLocal. It offers useful information and resources to help improve local SEO efforts and efficiently track progress.

BrightLocal official page

Main features:

  • Track local rankings
  • Auditng local SEO
  • Local search auditing
  • Citation tracker
  • White-label PDF reporting
  • Local data aggregators

Best For:

BrightLocal is for agencies, enterprise businesses, consultants, small businesses and multiple local businesses.


BrightLocal comes with 3 plans and 14 days free trial for each plan.

  • Single business-$35/Month
  • Multi-business-$60/Month
  • SEO Pro-$90/Month

White-label SEO dashboards 

White label SEO Dashboard is the place that tracks all performance metrics, reports, and project analyses for clients in one place.

7. Cyfe

Cyfe is a customizable, flexible and all-in-one white-label SEO dashboard. You can visualize your entire business in a single place.

Cyfe official page

With Cyfe, you can build personalized dashboards that compile and show crucial SEO analytics. To measure metrics like website traffic, keyword rankings, organic search visibility, backlink profile, and more, you can combine data from many sources, including Google Analytics, Google Search Console, and social media platforms.

Main Features:

  • White label reports
  • Custom logo
  • Embedded analytics
  • Custom themes
  • Custom SSL domains
  • Pre-built dashboard templates
  • Automated reports
  • Widgets alerts
  • Data mashups
  • Custom URLs

Best for:

Cyfe is best for agencies, small businesses and corporate businesses.


Enjoy a 14-day free trial for the below 4 plans.

  • Starter pan-$19/Month
  • Standard plan-$29/Month
  • Pro plan-$49/Month
  • Premier plan-$89/Month

8. Dashthis

Dashthis is a highly customised white-label SEO dashboard that assists SEO teams in presenting the information clearly to the clients.

Dashthis official page

It serves as a reporting and analytics tool that can be used to monitor and display SEO data along with other marketing KPIs. It offers an intuitive user interface and configurable reporting tools for companies and marketers wishing to measure and report on their SEO success.

Main Features:

  • All in one dashboard
  • 34+ native integrations
  • Custom data integrations
  • Custom domain
  • Custom theme
  • 100% white label reporting
  • Custom widgets

Best for:

Dashthis is for small businesses, marketers, agencies, individuals, and SEO teams.


Dashthis comes with 4 plans.

  • Individual plan-$33/Month
  • Professional plan-$109/Month
  • Business plan:-Standard plan-$209/Month
  • Standard plan-$339/Month

White-label SEO platforms

White-label SEO platforms are the one-stop solution for offering different services and SEO tools. These platforms enable you to market your brand while providing SEO services to your customers.

The most renewed platforms are:

9. WebCEO’s White label SEO platform

Web CEO is an all-in-one platform that operates under an integrated business model. It provides turnkey and branded SEO platforms with cost-effective solutions. 

WebCEO’s White label SEO platform

Web CEOs conduct technical SEO audits to find problems that might impair the performance of websites and rank on search engines. It analyses issues such as broken links, duplicate content, site speed, mobile usability, and more and offers suggestions for improvement.

Key features:

  • Get access to 30+ advanced SEO tools
  • Manage multiple clients and perform the activities in batches.
  • Google Analytics & Search Console integration
  • Accurate local rank tracking
  • Keyword research
  • Mobile optimization check
  • Testing the page speed
  • Competitor metrics
  • Emails reports automatically
  • Social media popularity analysis
  • Audits internal links and analyzes backlinks
  • Email notifications
  • Dedicated support

One of the exciting features of this tool is the white label domain feature that helps set up a domain or sub-domain that hosts all the proper SEO tools in one place. 

Best for:

This platform is best for in-house SEO experts, digital marketing agencies, and software resellers.


WebCEO offers different pricing models for newbies to business enterprises.

  1. The starting plan for newbies starts at 37/month.
  2.  The plan starts at 99/month with some advanced SEO tools for small-scale and mid-sized businesses.
  3. The agency unlimited plan costs $99 monthly plus a few other costs. It works well for organizations and companies that consistently update new websites to promote them.
  4. The corporate plan is around 299/month and best suits in-house SEO teams.

Minimum Price: 39$

Maximum Price:299$

10. SERanking’s White Label SEO Platform

SERanking is an entirely white-label, cloud-based SEO platform with a wide range of features. It serves as the most affordable and reliable SEO solution for professional marketers. 

SERanking’s White Label SEO Platform

SERanking performs the top-notch functionality of optimizing the complete website to rank the content higher on the search engine results.

Main Features:

  • Track keyword ranking 
  • Keyword research
  • Backlinks analyzer
  • Competitive research
  • Website auditing
  • Page changes monitoring
  • On-page SEO analyzer
  • Lead generator 
  • Report building
  • Scial media analytics
  • Marketing Plan
  • Traffic analysis
  • Content marketing 

Best for:

SERanking is ideal for agencies, entrepreneurs, enterprises, and small and medium-sized businesses.


SERanking white label SEO tool provides different flexible pricing plans such as essential, pro and business.

  • The essential plan starts at 31.20/month for freelancers and newbies.
  • The pro plan is available at 71.20$/month for small agencies and SEO teams
  • The business plan starts at 151.20/month and benefits medium-scale agencies and businesses.

Note: All 3 plans offer a 14-day free trial and a 20% discount upon the annual subscription.

11. Posirank White label SEO platform

Posirank is a purpose-built platform that manages the complete set of SEO activities required by various clients. It serves as a white-label SEO solution for different customers worldwide.

Posirank White label SEO platform:

It helps businesses to rank on the top of SERP results. From creating SEO-optimized content to link building, everything is covered under this tool.

Posirank pay per click option enables the clients to get instant traffic and decent results.

Main features:

  • Keyword rank analyzer
  • SEO auditing
  • Website speed auditing
  • White-label SEO services
  • Content marketing
  • SEO reseller services
  • Local SEO
  • Link building strategies
  • Fully managed PPC solutions

Best for:

Posirank white label SEO platform is best for agencies, contractors, small and medium scale businesses, SEO professionals and consultants.


  • For newbies, the plan starts at $49/month, which includes rank-tracking citation building.
  • Small and medium-sized businesses start at $149/month, including rank tracking and link-building analysis.
  • The enterprise plan starts at $499. per month, which provides API access and white-label reporting.

In addition, PosiRank provides a 14-day free trial so that users can test the service before deciding to subscribe.

Related read:

Bottom Line: White Label SEO Tools

White-label SEO tools help businesses automate their workflows and offer their customers a variety of high-quality SEO services, thereby enhancing their company’s reputation. 

Agencies can provide their clients with more thorough and efficient SEO services by utilizing the knowledge and assets of white-label tool vendors.

In the above article, I compiled the best list of white-label SEO tools to help businesses generate positive results.

Based on your requirements and needs, you can pick the best one. If you find any tool that needs to be added, please drop it in the comments section. You will consider it and mention it in our article.

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