125+ SEO Statistics For 2024 (Data & Facts)

The worth of the SEO industry is more than $50 billion as of 2024. It is expected to grow immensely in the future.

If you are a marketer or SEO specialist and want to know all the essential statistics of SEO, here we compiled all the vital statistics about SEO. 

These SEO statistics will help you to build your SEO strategy in 2024. 

Without wasting time, let’s see it.

Top SEO Statistics 2024 (Top Picks)

1. Artificial Intelligence and machine learning is the top shift in SEO, with 18.7% worldwide as of 2023. 

2. Google’s search engine market share is 93.18% in 2023. 

3. 76% of people visit local businesses after searching on mobile for those local businesses. 

4. “Near me” and “Where to buy” search queries are increased by 200% in recent years. 

5. When 1.3 YouTube videos were analyzed, it was found that the number of likes, comments, views, and shares is strongly related to YouTube ranking.

6. 96% of people watch learner videos of products or brands before buying that. 

7.  55% of all traffic comes from mobile. 

8. 20% of the email marketing campaigns are not mobile-optimized. 

9. Over 40% of all voice search answers are pulled from feature snippets. 

10. 39.4% of all internet users in the United States use voice assistance at least once every month.

11. 57% of marketers think content development is the most effective marketing strategy. 

12. SaaS companies that use content marketing have 30% higher growth than those that do not use content marketing. 

13. Over 90.63% of pages do not get organic search traffic on Google. 

14. Guest posting and content marketing are the most effective link-building methods, with 11.7% and 12.5%, respectively. 

15. 37.9% of SEO professionals state that budget constraints is the main challenge for search engine optimization. 

SEO Statistics (General)

16. Artificial Intelligence and machine learning is the top shift in SEO, with 18.7% worldwide as of 2023.

The following table shows leading shifts in SEO worldwide as of 2023. 

Leading Shifts in SEO	Share of Respondents
Artificial Intelligence and machine learning	18.7%
Google Updates	18%
Third-Party cookie changes	13.9%
Google zero-click pages	12.9%
Talent competition	11.5%
Site Security	10%
Government Regulations	9.6%
Do not think there are any	4.7%
Other	0.8%

Source: Statista.

Search Engine Statistics

Google is the dominating player in the search engine market, with more than 90% of the market share as of 2023. 

In this section, we will see all the important statistics about search engines. 

17. Google’s search engine market share is 93.18% in 2023. 

This table shows search engines’ market share in 2023.

Search Engine	Market Share
Google	93.18%
Bing	2.87%
Yahoo	1.12%
Yandex	1.02%
Baidu	0.42%
DuckDuckGo	0.52%

18. Google’s search engine market share is 88.73% in the United States in 2023. 

The following table shows search engines’ market share in the United States in 2023.

Search Engine	Market Share
Google	88.73%
Bing	6.61%
Yahoo	2.36%
Yandex	0.13%
DuckDuckGo	1.94%
Ecosia	0.07%

19. Google was visited 80.2 trillion times in February 2023. 

20. An average internet user uses Google 3-4 times daily. 

21. 26.9% of Google’s traffic comes from the United States. 

This table shows the top countries that send the most traffic to Google. 

Rank	Top Countries	Share of traffic
1.	The United States	26.9%
2.	India	4.5%
3.	Brazil	4.36%
4.	The United Kingdom	3.95%
5.	Japan	3.75%

22. Almost 29.22% of Bing’s traffic comes from the United States.

This table shows the top countries that send the most traffic to Bing.

Top Countries	Share of Traffic
China	30.52%
The United States	29.22%
Janan	3.92%
Germany	3.69%
France	3.46%

23. 0.11% of Ecosia’s traffic comes from the United States. 

This table shows the top countries that send the most traffic to Ecosia. 

Top Countries	Share of Traffic
The United States	0.11%
Germany	1.03%
The United Kingdom	0.31%
France	1.04%

24. 2.52% of DuckDuckGo’s traffic comes from the United States.

This table shows the top countries that send the most traffic to DuckDuckGo. 

Top Countries	Share of Traffic
The United States	2.52%
Germany	1.05%
The United Kingdom	0.87%
France	0.6%

25. The age group of 25 to 34 years makes up 31.35% of all Google audiences. 

This table shows the total audience of Google by age group. 

Age Group	Share of Audience
18 to 24 years	23.66%
25 to 34 years	31.35%
35 to 44 years	19.32%
45 to 54 years	12.49%
55 to 64 years	8.13%
More than 64 years	5.04%

26. Google receives 94.47% of traffic from direct searches. 

The following table shows the total breakdown of Google traffic. 

Source	Share of traffic
Direct	94.47%
Social	2.56%
Referral	2.24%
Search Keywords	0.48%
Emails	0.21%
Display Advertising	0.04%

27. Mobile contributes 57.24% of searches on search engines worldwide in 2023. 

The table below shows the searches on search engines worldwide in 2023 by the device. 

Devices	Share of the device in search engine searches
Mobile	57.24%
Desktop	40.73%
Tablets	2.03%

28. Mobile searches share on search engines is 43.15% in the United States in 2023.

This table shows the searches on search engines in the United States as of 2023 by the device. 

Devices	Share of the device in search engine searches
Mobile	43.14%
Desktop	54.26%
Tablets	2.6%

29. Chrome holds 64.8% of the browser market worldwide in 2023. 

The following table shows the share market worldwide in 2023 by the browser.

Browser	Market Share
Chrome	64.8%
Safari	19.5%
Edge	4.63%
Firefox	2.93%
Samsung Internet	2.57%
Opera	2.33%
UC Browser	0.89%
Android	0.69%
IE	0.26%

30. In the United States, Google.com gets 59.30% of all searches. 

This table shows the distribution of U.S. searches across ten web properties. 

Web Properties	Share in the U.S.
Google.com	59.30%
Google Images	26.79%
YouTube	3.71%
Yahoo	2.47%
Bing	2.25%
Google Maps	2.09%
Amazon	1.85%
Facebook	0.69%
DuckDuckGo	0.56%
Google News	0.28%

Source: Demandsage, Statista, Statcounter, Moz.

Local SEO Statistics

Nearly 4.5/10 people Google search for local businesses.

For local businesses, it is essential to plan correct SEO strategies for their business. 

In this section, we will see all the important statistics about local SEO. 

31. 46% of Google searches are for local services or local businesses. 

32. 25% of websites of small businesses do not have H1 tags. 

The following table shows the percentage of small and medium businesses’ sites with SEO features. 

SEO Features	Percentage of SMB sites
Title Tags	99%
Robots.txt	88%
Sitemap.xmi	73%
Meta Desc	72%
H1	68%
Schema.org	44%

33. 28% of local searches turned into purchases. 

34. 76% of people visit local businesses after searching on mobile for those local businesses one day before.  

35. 97 billion searches are for local businesses in a month. 

This table shows the searches for local businesses by time period. 

Time Period	Searches for local businesses
In a year	1.17 trillion
In a month	97 billion
In a day	3.2 billion
Every second	37K

36. 30% of searches on mobile are related to location. 

37. 54% of searches for local businesses search for business hours, and 53% search for the location of businesses. 

38. “Near me” and “Where to buy” search queries are increased by 200% in recent years. 

39. “Store open near me” search queries increased by 250%. 

Source: Backlinko, Ahref.

Video SEO statistics

97% of people watch detailed videos of a product before purchasing it. People want to watch more videos about products and brands. 

In this section, we will see all the important statistics about video SEO. 

40. The first page YouTube video average length is 14 minutes and 50 seconds. 

41. 68.2% of YouTube’s first page is HD videos. 

42. When 1.3 YouTube videos were analyzed, it was found that the number of likes, comments, views, and shares is strongly related to YouTube ranking. 

43. Videos that bring new subscribers will likely rank higher on YouTube.

44. Video and posts can bring more backlinks and see over 157% boost in search traffic. 

45. 49% of markets say they make revenue faster by using video in their marketing strategy. 

46. 51% of marketing professionals say videos are the best content for ROI. 

47. 64% of shoppers watching the brand’s videos on social media make purchases. 

48. 85% of all internet users in the United States interact with video content monthly. 

49. 86% of customers want to watch more videos from the brand they support. 

50. Videos on social media generate 1200% more shares than images and text.

51. 96% of people watch learner videos of products or brands before buying that. 

52. The sweet spot of video ads is 6 to 10 seconds. 

53. 72% of markets made explainer videos in their marketing strategy. 

The below table shows the type of videos markets uses for their marketing strategy. 

Video Type	Share of Marketers
Explainer Videos	72%
Presentation Videos	49%
Testimonial Videos	48%
Sales Videos and Video Ads	42%

54. 87% of marketers said videos gave them positive returns on investment in 2021. 

This table shows the percentage of marketers who got positive returns on investment due to video marketing strategy from 2015 to 2021.  

Year	Share of Marketers
2015	33%
2016	76%
2017	83%
2018	78%
2019	83%
2020	88%
2021	87%

55. The video engagement rate of Facebook is 0.26% which is 0.11% higher than the average engagement rate for video, 0.15%.

56. On Twitter, video watch time of entertained videos is +85%. 

The following table shows Twitter’s total video watch time by category. 

Category	Video Watch Time
Entertainment	85%
Sports	31%
News	73%
Creators	34%

57. Instagram video ads get 3X times more engagement than image ads. 

Source: Ahref, Backlinko, Wordstream.

Mobile SEO statistics

There are 7.33 billion mobile users worldwide as of 2023. They make up almost 94% of total world’s population. 

As a result, Mobile SEO has become essential nowadays. 

In this section, we will see all the important statistics about mobile SEO. 

58. 55% of all traffic comes from mobile. 

59. The top 80% of ranked pages are optimized for mobile. 

60. 30% of all mobile searches are location-based. 

61. 20% of the email marketing campaigns are not mobile-optimized. 

62. Mobile contributes 58% of all Google searches. 

63. 51% of searchers found new businesses while searching on mobile. 

64. 87% of mobile users use search engines daily. 

65. 20% of voice searches come from mobile.

66. 90% of smartphone users are unsure about which brand to purchase. 

67. 33.33% of email clicks are attributed to mobile devices. 

Source: Demandsage.

Voice SEO statistics

According to Oberlo, 50% of the population in the United States uses voice assistance daily. People started using voice assistance like never before. 

In this section, we will see all the important statistics about voice SEO. 

68. Over 40% of all voice search answers are pulled from feature snippets. 

69. HTTPS websites comprise over 70% of voice search result pages. 

70. Voice search answers contain an average of 29 words. 

71. 39.4% of all internet users in the United States use voice assistance at least once every month. 

72. There are 122.7 million people in the United States who use voice assistance. 

This table shows the number of voice assistant users from 2017 to 2021. 

Year	Number of people who use voice assistance	Percentage of users of voice assistance (% of the total population)
2017	79.90 million	24.5%
2018	102 million	31.1%
2019	111.80 million	33.8%
2020	117.70 million	35.4%
2021	122.70 million	36.6%

73. 40% of adults use voice assistance daily. 

74. 1 million voice assistance searches are conducted each month. 

75. 24% of people aged between 16 to 24 years use mobile searches. 

76. The smartphone is the most popular device for voice searches, with 57%. 

The following table shows the most popular devices for voice searches. 

Devices	Share of device
Smartphones	57%
Tablets	29%
Laptop	29%
Desktop	29%
Speaker	27%
TV remote	21%
Car Navigation	20%
Wearable	14%

77. The age group of 25 to 49 use voice searches more than all, with 65%. 

This table shows the use of voice searches by age group. 

Age Group	Use of voice search
18 to 24 years	59%
25 to 49 years	65%
More than 50 years	57%

78. 36% of people use Apple Siri’s voice assistance. 

The following table shows some popular voice assistances.

Voice Assistance	Market share
Apple Siri	36%
Google Assistant	36%
Amazon Alexa	25%
Microsoft Cortana	19%
Other	1%

 Source: Demandsage, Blogging Wizard, Semrush.

Content Marketing SEO Statistics

46% of marketers use content strategy to attract traffic. It is the best strategy in marketing to increase sales. 

In this section, we will see all the important statistics about Content Marketing statistics. 

79. 57% of marketers think content development is the most effective marketing strategy. 

80. 47% of users interact with 3 to 5 pages of content before contacting the business. 

81. 27% of marketers spend less than $1,000 on content marketing. 

This table shows the spending on content marketing. 

Money spends on content marketing	Share of respondents
Less than $1,000	27%
$1,000 to $3,000	19%
$3,000 to $5,000	20%
$5,000 to $10,000	17%
$10,000 to $20,000	10%
More than $20,000	6%

82. 28% of marketers said they would increase their content marketing budget by 11% to 25% in 2023. 

The following table shows the share of marketers who said they would change their content marketing budget in 2023. 

Change in budget	Percentage of change	Share of marketers
Medium increase	11% to 25%	28%
Small increase	Up to 10%	25%
Remain unchanged	–	21%
Large increase	More than 25%	16%
I don’t know	–	6%
Decrease	–	3%

83. 73% of marketers use social media for promoting content marketing. 

This table shows the ways of promoting content. 

Ways of promoting content	Share of Respondents
Social Media	73%
Email Marketing	53%
Paid Social Media Ads	51%
Organic Search	33%
Sponsorships	29%
PR and Media Outreach	28%
Influencer Marketing	25%
Guest Posting For content promotion	11%

84. 56% of marketers said they share their content on social media for organic content promotion. 

The following table shows the ways of organic content promotion. 

Ways of organic content promotion	Share of respondents
Sharing content on social media	56%
Optimizing content for search	32%
Facebook Groups	26%
PR/Media Relation	25%
Link Building	19%
Articles in a third-party publication	18%
LinkedIn groups	17%
Reddit	16%
Influencer and expert partnerships	15%
Quora	12%
Forum	8%
None of the above	4%
Other	1%

85. 53% of marketers said their page engagement went up after updating content. 

This table shows the results marketers got after updating content. 

Results marketers get after updating content	Share of respondents
The engagement went up	53%
Ranking/Traffic increased	49%
Nothing Changed	15%
Ranking/Traffic decreased	13%
The engagement went down	12%
We did not update content	4%

86. 46% of marketers said attracting more traffic to their website is their top content marketing goal in 2023. 

The table below shows the leading content marketing goals for 2023. 

Leading content marketing goals	Share of Respondents
Attract more traffic	46%
Increase brand awareness	45%
Generate leads	34%
Generate sales/revenue	25%
Improve customer loyalty and engagement	23%
Build and nurture a subscriber/followers	17%
Promote new products/improve product positioning	11%
Other	0%

Source: Semrush.

SaaS SEO Statistics

SaaS companies are also using content marketing in their marketing strategy. They received traffic by using content marketing. 

In this section, we will see all the important statistics of SaaS SEO. 

87. SaaS companies that use content marketing have 30% higher growth than those that do not use content marketing. 

88. 15% of top SaaS brands do not have blogs worldwide. 

89. 53.6% of traffic is received from direct traffic by SaaS companies. 

This table shows the source from which SaaS companies receive traffic. 

Source	Percentage
Direct search	53.6%
Organic Search	26.4%
Referrals	10.7%
Email	4.8%
Social Media	2.2%
Paid Search	1.7%
Display Ads	0.6%

90. Of all SaaS companies’ social media traffic, YouTube contributes the more, with 33%.

The following table shows the total breakdown of Social media traffic of SaaS companies. 

Social Media Platforms	Share of Traffic
YouTube	33%
Facebook	28%
LinkedIn	19%
Twitter	9%
WhatsApp Web app	9%
Reddit	7%
Stack Overflow	9%
Instagram	6%
Pinterest	4%
Vkontakte	3%
Quora	10%

Source: techtipswithtea.com.

Ranking Statistics

7% of pages rank between the 1 to 10 search results within the year of their publication. There are many factors which are affecting on ranking. 

In this article, we will see all the important statistics about ranking. 

91. Over 90.63% of pages do not get organic search traffic on Google. 

The table below shows the visits of pages on Google. 

Page Visit	Percentage of Pages
0 visits	90.63%
1 to 10 visits	5.29%
11 to 100 visits	2.84%
101 to 1000 visits	1.04%
More than 1001 visits	0.21%

92. The top-ranking pages get organic traffic 49% of the time. 

93. 7% of pages rank in the top 10 search results within a year of their publication. 

94. Almost 7.4% of top-ranking pages do not have title tags. 

95. 92.6% of top-ranking pages have title tags. 

96. Google is 33% likelier to rewrite title tags. 

97. Over 25.% of top-ranking pages do not have meta descriptions. 

98. 37.22% of the time, Google show meta description in search result. 

99. Approx 60% of top-ranking pages are over three years old on Google. 

This table shows the age of top-ranking pages on Google. 

Age of top-ranking page	Percentage of top-ranking pages
One-year-old	22%
Two years old	18%
Three or more than three years old	58%

100. With 32.8%, the On-page element is the top search engine optimization factor for search ranking. 

The following table shows the leading SEO factors for search rankings.

Search ranking factors	Percentage
On-page elements	32.8%
Organic user behavior	30.9%
Depth and accuracy of the content	24.6%
Structured Data	21.1%
Content Freshness	19%
Mobile Friendly	17.9%
Brand Awareness	17.8%
Topic Relevance	17.5%
Links	17.4%
Site Speed	13.8%
Internal Linking	13.7%
Domain Authority	12.4%
Site Security	11.9%
Expertise, Authority, and Trust	9.4%
Social Signals	7.1%

Source: Ahref, Backlinko, Statista. 

Backlinks  Statistics

7.1% of businesses spend more than $15,000 per month on link-building. The link-building method is essential for ranking. 

In this article, we will see all the important statistics about link-building. 

101. Guest posting and content marketing are the most effective link-building methods, with 11.7% and 12.5%, respectively. 

The table below shows the top link-building methods. 

Link building methods	Percentage
HARO/Expert roundups	6.1%
Content Marketing	12.5%
Guest Posting	11.7%
Link Exchange	10.9%
Link Insertions	9.9%
Forum Links	9.7%
OtherLinksoken Link, redirects, press releases, directories)	33.7%

102. 38.4% of businesses spend around $1,000 to $5,000 on link buildings monthly. 

This table shows the spending on link-building monthly. 

Spending on Link-building	Share of businesses
$0 to $1,000	34.1%
$1,000 to $5,000	38.4%
$5,000 to 10,000	20.3%
More than $15,000	7.1%

103. Over 58% of businesses think that link-building has a high impact on their search engine ranking.

The following table shows the impact of link building on SERP according to businesses.  

Impact of link-building	Share of respondents
Low Impact	4.1%
Moderate Impact	37.3%
High Impact	58.1%
Other	0.5%

104. Over 56% of businesses think the quantity and quality of links impact ranking.

The table below shows the impact of quantity and quality of links on ranking.

Impact	Share of respondents
Quality	35.9%
Quantity	7.8%
Both	56.3%

105. 25% of businesses use Google Search Console for link building. 

This table shows the share of the link-building tools in link-building.

Link-building Tool	Share of Tool
Google Search Console	25%
Semrush	21%
Ahref	15%
Screaming Frog	10%
Buzzstream	10%
Majestic	5%
Mailshake	5%
Pitchbox	5%
Moz	4%

106. 22.5% of businesses said their leading key performance indicator is to increase traffic when it comes to the success of link-building. 

The following table shows the leading key performance indicators of link-building. 

Main KPI	Share of respondents
Traffic increases	22.5%
Ranking increase	19%
Sales/Conversions	13%
Referral traffic	13%
New unique domains	12%
Total links	10.5%
DR increase	10%

107. Over 66% of pages on Google do not have backlinks. 

108. More than 43% of top-ranking pages have reciprocal links. 

109. $361.44 is the average cost of buying links. 

Source: Adamconnell, Ahref.

Keywords Statistics

Only 0.0008% of keywords get more than 100,000 searches per month. The keyword is the primary foundation of a good SEO. 

In this section, we will see all the important statistics about Keywords. 

110. 3.81 billion keywords have a 0 to 10 search volume distribution per month. 

This table shows the monthly search volume distribution of 4 billion keywords. 

Search Volume	Number of Keywords	Percentage of Keywords
0 to 10	3.81 billion	94.74%
11 to 1000	0.20 billion	5.14%
1001 to 100000	0.040 billion	0.10%
More than 1000001	31339	0.0008%

111. 85 of the search queries are in the form of questions. 

112. 15% of Google searches are unique; they are never searched before. 

113. 50% of searches on Google contain four or more words. 

Source: Ahref.

Statistics On SEO challenges

32.9% of SEO professionals said that lack of resources is one of the biggest challenges in SEO. There are many challenges in SEO. Want to know more about it, then keep reading.  

In this section, we will see all the important statistics about SEO challenges and issues. 

114. 37.9% of search engine optimization professionals believe that budget constraint is the main challenge for search engine optimization. 

The table below shows a list of some more challenges that search engine optimization professionals face.

Challenges Faced by Search Engine Optimization Professionals	Share of Respondents
Budget cuts	37.6%
Strategy Issue	34.8%
Lack of resources	32.9%
Pandemic-related issues	27.9%
Management/stakeholders	27.3%
Alignment with other departments	27%
Scaling processes	25.8%
Client Relationship	14.1%
Legal Approval	10.6%
Not experienced	5.2%
Others	1.76%

115. 50% of websites think duplicate content is the most common website SEO issue worldwide. 

This table shows the most common website SEO issues worldwide. 

The most common website SEO issue	Share of websites
Duplicate Content	50%
Missing alt attributes	45%
Duplicate title tags	35%
Broken internal links	35%
Duplicate meta descriptions	30%
Low text-to-HTML ratio	28%
Missing meta descriptions	25%
Broken external links	25%
Multiple H1 tags	20%
Missing H1	20%
Low word count	18%
Duplicate content in H1 and title	15%
Too much text within the title tag	15%
Too many on-page links	15%
Correct language declaration is missing	12%
Temporary redirects	10%
Broken internal images	10%
Missing title tags	8%
Not enough text within title tags	4%

Source: Statista.

Threats to SEO 

Over 35% of SEO experts say Google Update is one of the biggest threats to SEO. 

In this section, we will discuss the threats to SEO. 

116. 38.7% of SEO experts said Google zero-click pages are one of the biggest threats to SEO.

This table shows the biggest threats to SEO. 

Threats to SEO	Share of SEO experts
Google zero-click pages	38.7%
Google updates	35.1%
Machine Learning	28.4%
Third-party cookies change	22.9%
Messaging Platforms	21.3%
Offline brand awareness	17.8%
Government Regulations	16.7%
GPT-4	16.1%
Apps	14.1%
Site Security	13.7%
Email Marketing	12.7%
Do not think there are any	4.9%

Source: Statista.

SEO Trends

There are many trends in SEO.  But, in this section, we will see all the essential trends of SEO. 

117. 18% of searchers search for new queries before clicking on their organic search results. 

118. 25% of businesses spend on mobile optimization.

119. 50% of searches were 1 to 2 words in 2022, and 75% of Google advertisements were 3 to 5. This will make its way into 2023 as well. 

120. Google’s core update increased website traffic with Artificial Intelligence-generated content in 2022. This will continue in 2023. 

121. 1.1 billion smartphone users will use voice searches weekly in the future. 

122. Click-through rate increases by 2 to 3 times through brand connection. 

123. 2.5 million searches showed that the “People Also Ask” feature now shows almost 49% of searches. 

Source: Demandsage.  

Future Of SEO

The SEO industry is expected to grow continuously. In this section, we will see some of the important statistics related to the future of SEO. 

124. The SEO industry expert projects that the SEO industry will reach $99.4 billion by the end of 2027. 

125. 80% of marketers are using Artificial Intelligence and machine learning. These numbers will increase in the future.  

Source: Demandsage. 

Here we are at the end of the article. I want to sum up this by saying these SEO statistics are important to your marketing strategy in 2024. 

The SEO industry will grow rapidly in the future. To compete with your competitors , you need to plan your SEO strategy correctly. 

These SEO statistics are changing every day. For more updates, keep revisiting this article. We assure you that we will be  updating this article from time to time. 

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