9 Best SERP Tracking Tool for 2024

If you are looking for an easy way to monitor website ranking, then it’s high time you start using one of the best SERP trackers.

Checking your Google rankings can be a tedious task, especially if you have a large number of keywords to monitor. Fortunately, there are SERP trackers designed specifically for this purpose. 

Instead of manually typing your keyword into Google and counting the results, these tools streamline the process for you. SERP, which stands for Search Engine Results Page, provides valuable insights.

That’s why, I put together a list of 9 SERP trackers that can help you easily keep tabs on your SEO performance. 

Each tool has its own unique features and capabilities, so it’s important to do your research and find the one that best fits your needs. From keyword ranking tracking to competitive analysis, these tools will make sure you’re always on top of the latest changes in SERPs. 

Before we delve into the best SERP tracking tools, let’s first understand what SERP tracking is and why it is important for your website’s success.

Let’s get started. 

What is SERP Tracking?

SERP tracking refers to the process of monitoring and analyzing the position of your website’s pages in search engine results pages for specific keywords. It allows you to keep a close eye on your website’s visibility and assess the impact of your SEO efforts. By tracking SERPs, you gain valuable insights into how well your website ranks compared to your competitors and can make data-driven decisions to improve your organic search performance.

SERP tracking is crucial because:

  • Performance Evaluation: By tracking SERPs, you can evaluate the effectiveness of your SEO strategies and determine if they are yielding the desired results. You can identify areas of improvement and take corrective measures accordingly.
  • Competitor Analysis: Monitoring your competitors’ rankings enables you to identify their strengths and weaknesses. You can analyze their strategies and leverage that knowledge to gain a competitive edge.
  • Keyword Optimization: SERP tracking helps you identify which keywords are driving traffic to your website and how well you are ranking for those keywords. This information allows you to optimize your content and target relevant keywords to attract more organic traffic.

Now that we understand the importance of SERP tracking, let’s explore the best tools available in the market to assist you in this process.

List of 9+ Best SERP Tracking Tools for 2024

Here is the list of some of the best SERP tracking tools. Each tool listed below offers unique capabilities to help you monitor and analyze your website’s rankings effectively.

1. Surround Sound by Semrush

Surround Sound by Semrush is a powerful SERP tracking tool that provides comprehensive insights into your organic search visibility. It offers real-time tracking of keyword rankings, monitors competitor performance, and generates detailed reports. 

Surround Sound has a user-friendly interface and advanced features like historical data analysis and mobile rank tracking. It will be an excellent choice if you are an SEO professional or own a business aiming to enhance your online presence.

Surround Sound by Semrush


  • Provides in-depth insights into organic and paid search results.
  • Allows analysis of competitors’ search strategies.
  • Easy-to-use interface for users of all levels.
  • Generate reports tailored to specific needs.
  • Seamlessly integrates with other Semrush tools for comprehensive data gathering.

Pricing: $129.95/month (14-day Free Trial Available)

2. Ahrefs

Ahrefs is a widely recognized SEO toolset that gives you a robust SERP tracking experience with its feature. It allows you to track your website’s ranking positions across various search engines and countries. 

Ahrefs provides detailed keyword analysis, backlink tracking, and competitor research. With its extensive database and accurate data, this tool empowers you to make data-driven decisions and improve your SEO strategies.

Ahrefs SERP Checker


  • Provides detailed data on backlinks for analysis.
  • Powerful keyword research capabilities.
  • Tracks keyword rankings over time.
  • Analyzes content performance and offers improvement suggestions.
  • Analyzes competitors’ rankings, backlinks, and content.

Pricing: $99/month

3. SE Ranking

SE Ranking is an all-in-one SEO platform that offers a comprehensive set of tools, including SERP tracking. It enables you to monitor your website’s rankings, analyze keyword performance, and track your competitors. 

SE Ranking provides actionable insights and customizable reports, making it suitable for both SEO professionals and business owners who want to stay ahead in the search engine game.

 SE Ranking SERP Ranking


  • Monitors keyword rankings over time.
  • Analyzes on-page optimization and provides recommendations.
  • Provides insights into competitors’ rankings and strategies.
  • Offers specific features for local search optimization.
  • Includes tools for scheduling, tracking, and analyzing social media posts.

Pricing: $55/month

4. SERPWoo

SERPWoo is a unique SERP tracking tool that focuses on providing in-depth competitor analysis. It tracks your competitors’ rankings, identifies their SEO strategies, and alerts you about any significant changes. 

SERPWoo offers features like historical data, rank tracking for local and mobile searches, and advanced filtering options. If you’re looking to gain a competitive edge in your niche, the tool can be a valuable addition to your SEO toolbox.

SERPWoo overview


  • Provides immediate updates on keyword rankings.
  • Notifies about significant changes in search results.
  • Analyzes competitors’ rankings and campaigns.
  • Access to historical ranking data for trend analysis.
  • Integrates with other tools and platforms through its API.

Pricing: $49.95/month

5. Google Search Console

Google Search Console, a free tool provided by Google, offers basic but useful SERP tracking capabilities. It allows you to monitor your website’s presence in Google search results, submit sitemaps, and identify indexing issues. 

While Google Search Console may not provide as extensive data as other dedicated SERP tracking tools, it is a valuable starting point for website owners and beginners in the SEO field.

Google Search Console


  • Available at no cost to website owners.
  • Provides information on website indexing and crawling by Google.
  • Offers data on search queries, impressions, and click-through rates.
  • Analyzes individual URLs for indexing and optimization.
  • Evaluates the mobile-friendliness of the website.

Pricing: Free

6. Serpstat

Serpstat is a comprehensive SEO platform that includes a powerful SERP tracking feature. It enables you to track your website’s rankings, analyze search trends, and identify new keyword opportunities. 

Serpstat offers a user-friendly interface, competitor analysis tools, and insightful reports. Whether you’re an SEO professional or a business owner, it can assist you in improving your website’s visibility on search engines.

Serpstat overview


  • Provides insights into search volume, difficulty, and related keywords.
  • Analyzes competitors’ rankings, backlinks, and content.
  • Identifies technical SEO issues on the website.
  • Analyzes backlink profiles and quality.
  • Tracks keyword rankings and compares with competitors.

Pricing: $59/month

7. AccuRanker

AccuRanker is a popular SERP tracking tool known for its speed and accuracy. It offers real-time ranking updates, advanced competitor tracking, and in-depth keyword analysis. 

AccuRanker’s intuitive interface and customizable dashboards make it easy to track your website’s performance and identify areas for improvement. If you value speed and accuracy in SERP tracking, this tool is an excellent choice.

AccuRanker SERP ranking


  • Offers immediate updates on keyword rankings.
  • Access to past ranking data for analysis.
  • Tracks rankings in specific locations and on mobile devices.
  • Analyzes competitors’ rankings for comparison.
  • Generates reports with branding customization.

Pricing: $129/month

8. Ranktracker

Ranktracker by Moz is a reliable SERP tracking tool that provides detailed insights into your website’s rankings. It allows you to track keywords across multiple search engines and locations, monitor competitor performance, and discover new keyword opportunities. 

Ranktracker offers comprehensive reports, integration with other Moz tools, and features like search visibility score calculation. If you’re already using other Moz tools or seeking a comprehensive SEO suite, Ranktracker is worth considering.

Ranktracker SERP Checker


  • Tracks keyword rankings across search engines and locations.
  • Provides insights into competitors’ rankings and performance.
  • Offers recommendations for optimizing on-page elements.
  • Tracks keyword rankings for specific locations.
  • Access to historical ranking data for trend analysis.

Pricing: $24/month

9. Serp Api

Serp Api is a developer-friendly SERP tracking tool that offers a simple yet powerful API for accessing search engine result pages. It allows you to retrieve search results, track keyword rankings, and gather data for your SEO projects or applications. 

Serp Api supports various search engines, including Google, Bing, Yahoo, and Yandex. If you’re a developer or looking for a flexible SERP tracking solution, it can be a valuable addition to your toolkit.

Serp Api overview


  • Allows programmatically retrieving search engine results pages (SERPs).
  • Supports various search engines like Google, Bing, Yahoo, and Yandex.
  • Offers parameters for fine-tuning search queries.
  • Provides both immediate and past SERP data.
  • Allows integration with programming languages and platforms.

Pricing: $50/month

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Which is The Best SERP Tracking Tool?

Let me conclude by saying that SERP tracking is an essential practice if you own a website or if you are an SEO professional. It improves your organic search performance. 

The tools I’ve discussed in this article offer valuable features and functionalities to monitor and analyze your website’s rankings effectively. Whether you’re looking for accurate tracking, competitor analysis, or keyword research capabilities, you’ll find a suitable tool among the options listed.

Remember to consider your specific requirements, budget, and desired level of sophistication when choosing the best SERP tracking tool for your needs. With the right tool at your disposal, you can gain valuable insights, optimize your SEO strategies, and ultimately improve your website’s visibility and organic traffic.

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