76 Content Marketing Statistics For 2024 (Data & Facts)

Content marketing plays an integral role in marketing for your brand. 

As a result, 69% of marketers plan to increase their content marketing budget in 2024. 

However, that’s not the only crucial data you should know. 

In this article, I have compiled all the essential statistics about content marketing revenue, budgets, challenges, etc. 

Without wasting time, let’s get into it. 

Content Marketing Statistics (Top Picks)

  1.  Content Marketing revenue is $72 billion as of 2024. It increased significantly by $9 billion from 2023 to 2024
  1. The experts predict that content marketing revenue will reach $107.5 billion by the end of 2026.
  1. 69% of marketers plan to increase their content marketing budget in 2024. 
  1. 80% of B2B marketers achieve their goal of creating brand awareness through content marketing. 
  1.  53% of marketers say the engagement rate increases after updating their Content. 
  1. 23% of marketers optimize their Content for mobile, while 61% update and repurpose existing Content. 
  1. 37% of companies spend less than $10,000 on Content Marketing, and only 1% spend more than $5 million. 
  1.  50% of content marketing teams use website analytics tools, and 7% use Artificial Intelligence and machine learning. 
  1.  35% of marketers said understanding the ROI of their content marketing campaigns is extremely important for them. 
  1. 38% of marketers said how-to-videos are the top videos to produce the best results for B2C companies.
  1. There are 600 million blogs on the internet as of 2024. 
  1.  42% of marketers use content automation. They use content automation for Taks Management (58%), Content Automation (42%), and Chat Bots (31%). 
  1. According to HubSpot, the top social media content marketing tactic is social listening, with 62%, and after that, hashtags and live video comes, with 48% and 46%, respectively.
  1. According to HubSpot, 36% of marketers said Producing engaging content is the biggest challenge in content marketing, while 9% said producing a variety of content. 
  1. 94% of marketers changed their content marketing strategy due to the COVID-19 Pandemic.

Content Marketing Statistics (General)  

Content Marketing Statistics
  1. 19% of marketers say content marketing is very successful, while 9% say it is unsuccessful.   
  1. 80% of B2B marketers achieve their goal of creating brand awareness through content marketing.

Here a table shows the percentage of B2B marketers who achieved their goal using content marketing in the last year.

GoalsPercentage of B2B marketers
Creating Brand Awareness80%
Building Credibility/Trust75%
Educating Audiences70%
  1. 33% of marketers do content marketing audits twice a year, while 16% never do content audits
  1. 53% of marketers say the engagement rate increases after updating their content. 
  1. 4% of marketers say they never update their content. 

Source: Semrush, Demandsage. 

Content Marketing Revenue Statistics

Content Marketing Revenue Statistics

As content marketing is gaining popularity, its revenue is increasing year by year. From 2024 to 2024, content marketing revenue increased by $9 billion. 

In this section, we will see content marketing revenue statistics from 2018 to 2026.  

  1. Content Marketing revenue is $72 billion as of 2024. It increased by $9 billion from 2023 to 2024. Affiliate Marketers are using content marketing to grow their traffic & revenue. That’s why Affiliate Marketing is worth over $17 billion in 2024.
  1. The experts predict that content marketing revenue will reach $107.5 billion by the end of 2026. 
YearRevenue
2018$36.9 billion
2019$42.1 billion
2020$48.2 billion
2021$55.1 billion
2022$63 billion
2023$72 billion
2024*$82.3 billion
2025*$94 billion
2026*$107.4 billion

*Projected

Source: Statista.

Content Marketing Strategy Statistics

Content Marketing Strategy Statistics

There are many content marketing tactics, but some of them give marketers significant success. 

In this section, I have compiled all the important strategies and tactics according to various studies. 

  1. 23% of marketers optimize their content for mobile, while 61% update and repurpose existing content. 
Most Efficient Content Marketing TacticsShare of Marketers
Search Engine Optimization75%
Updating and Repurposing Existing Content61%
Publishing More “How To” Guides/Educational Content45%
Creating More Video/Visual Content41%
Optimizing the Customer Journey41%
Analyzing Competitors’ Content37%
Diversification/ Using New Content Types34%
Collaborating With Other Teams32%
Optimizing Content For Mobile23%
Testing New Distribution Channels21%
Using User-Generated Content10%
Other5%
  1. 69% of B2B companies measure their content marketing success by website engagement, while 67% measure by conversions. 
HOW COMPANIES MEASURE THEIR SUCCESS
How B2B companies measure their successShare of B2B companies
Website Engagement69%
Conversion67%
Website Traffic65%
Email Engagement64%
Social Media Analytics51%
  1. 55% of respondents said that creating more content and posting more often help them to boost their ranking. 
RankTacticsShare of respondents
1.Creating More Content And Posting it More Often55%
2.Improving the Content Quality and Making it More Valuable53%
3.Creating More Research-Driven Content37%
4.Spending More Time on Keyword Research36%
5.Understanding Search Intent For Content35%
6.Enhancing Technical SEO On Website30%
7.Creating Topic Clusters and Content Hubs24%
8.Link Building And Guest Posting21%
9.Winning Feature Snippets9%
10.None2%
11.Others0%
  1. 73% of marketers use social media for content promotion, while 53% use email marketing. 
 CONTENT PROMOTION TACTICS USED BY MARKETERS
Content Promotion TacticsShare of Respondents
Use Social Media73%
Use Email Marketing53%
Invest In Paid Social Media Ads51%
Invest In Organic Search33%
Prioritize Sponsorships29%
Use PR and Media Outreach28%
Leverage Influencer Marketing25%
Use Guest Posting11%
  1. Regarding organic promotion channels, social media is the most popular tactic, with 56%. 
Organic Promotion TacticsShare of Respondents
Sharing Content On Social Media56%
Optimizing Content For Search32%
Facebook Groups26%
PR/Media Relation25%
Link Building19%
Articles In Third-Party Publications18%
LinkedIn Groups17%
Reddit16%
Influencer and Expert Partnerships15%
Quora12%
Forums8%
None Of the Above4%
Other1%

Source: 99Forms, Semrush. 

Content Marketing Budget Statistics

Content Marketing Budget Statistics

According to 99Firms, 16% of marketers plan to increase their content marketing budget by 25% in 2024 due to the positive results of content marketing.  

In this section, you will learn how other markets invest in content marketing. You can also plan to invest in content marketing according to these statistics. 

  1. 69% of marketers plan to increase their content marketing budget in 2024. 
Change in Content Marketing Budget Percentage of Increase/DecreaseShare of Respondents
Medium Increase11% to 25%28%
Small IncreaseUp to a 10% 25%
Remain Unchanged21%
Large IncreaseMore than 25%16%
Don’t Know6%
Decrease3%
  1. 37% of companies spend less than $10,000 on Content Marketing, and only 1% spend more than $5 million. 
Spending On Content MarketingShare of Companies
Less than $10,00037%
$10,001 to $25,00019%
$25,001 to $50,0008%
$50,001 to $100,0008%
$100,001 to 500,0008%
$500,001 to $1 million2%
$1.01 million to $5 million1%
More than 5 million1%
Don’t know their budget15%

Source: 99Firms.

Content Marketing Software Statistics

Content Marketing Software Statistics

While content marketing, you need many tools and software. 

In this section, I have compiled all the important statistics about content marketing that will help you understand which tools and software marketers are using the most in content marketing.

  1. 50% of content marketing teams use website analytics tools, and 7% use Artificial Intelligence and machine learning. 
TechnologiesShare of Respondents
Social Media Posting66%
Website Analytics Tool49%
Email Marketing Softwares44%
SEO Tools41%
Writing and Editing Tools37%
Content Management System26%
Team Collaboration Tools25%
Visual Content Creation Tools24%
Editorial Calendar19%
Marketing Automation Platform19%
Integrated Content Marketing Platform12%
Competitive Intelligence10%
Artificial Intelligence and Machine Learning7%

Source: 99Firms, Finance Online.

Content Marketing ROI Statistics

Content Marketing ROI Statistics

ROI is an important part of every business. If you are investing in content marketing, you should know how much return you will get from it. 

In this section, I have gathered all the important statistics about content marketing ROI. 

  1. 35% of content marketers say checking the return on investment of their campaigns is extremely important for them. 
  1. 53% of companies say their content marketing is not tied to revenue goals. 
  1.  55% of B2B marketers say the content marketing strategy of their brand is moderately successful in terms of ROI, while 29% said it is highly successful. 
  1. 8 out of 10 B2C marketers say their content marketing is moderately successful, while one out of 10 said it is highly unsuccessful regarding ROI. 
  1. 5% of B2C marketers’ content marketing is highly successful. 

Source: Finance Online. 

B2B and B2C Content Marketing Statistics

Content marketing is a very important strategy for B2B and B2C businesses. Even 63% of B2B and 70% of B2C companies are using content marketing. 

In this section, we will see how many B2B and B2C companies use content marketing in their business. 

  1. 40% of B2B marketers use content marketing strategy, while 5% do not and have no plans to use it in marketing strategy. 
Content Marketing Strategy usesShare of marketers
Yes, it is documented40%
Yes, it is not documented33%
No, I do not use, but have the plan to use it in the future.22%
No, I do not have any plan to use it in the future.5%
  1. 25% of B2C marketers plan to use content marketing within 12 months. 
Content Marketing StrategyShare of marketers
Yes, it is documented39%
Yes, but it is not documented31%
No, but have the plan to use it in the future.25%
No, I do not have any plan to use it in the future.5%
  1. 60% of B2B marketers use content marketing.  
  1. 78% of B2B marketers say they distinguish their content from their competitors. 

Source: Finance Online.

Blog, Video, Podcast Statistics

There are many ways you can plan your content marketing. Some of these are popular among all, such as blogs, videos, and podcasts. 

In this section, we will see all the important statistics about blogs, videos, and podcasts. 

  1. 38% of marketers said how-to-videos are the top videos to produce the best results for B2C companies.
Video FormatsResults
How-to videos (Detailed)38%
Interviews with Experts37%
Webinar, web series/webcasts31%
  1. At the same time, webinars, web series/webcasts are the top videos to produce the best results for B2B companies, with 51%
  1. There are 600 million blogs on the internet as of 2024. 
Video FormatsResults
Webinar, web series/webcast51%
Interviews with Experts36%
How-to videos (Detailed)33%
  1. 92% of marketers produce blog posts, while 26% produce video tutorials. 
Type of ContentShare of Respondents
Blog Post92%
Email66%
Case Study47%
Infographic45%
E-book/White Paper37%
Success Story35%
Webinar33%
Video Tutorials26%
Original Study22%
Interview21%
Print17%
Product Manual15%
Quiz/Test15%
Template13%
  1. Almost 90% of markets said video marketing is an integral part of their strategy. 
  1. The three most common types of videos are how-to-video(51%), product demos (63%), and explainers (51%).
  1. 45.9% of bloggers post blogs of between 500 to 1000 words. 
WordsShare of Respondents
Less than 500 words9.7%
500 to 1,000 words45.9%
1,000 to 1,500 words25%
1,500 to 2,000 words10.7%
More than 2,000 words8.6%

Source: Optinmonster.

Content Marketing Trends

Many content marketing trends are going on in 2024. But short-video content marketing is on top. Even 53% of marketers said they would increase their short-video content marketing investment in 2024. 

In this section, you will see the statistics on content marketing trends, which will help you understand the latest content marketing trends. 

These statistics may help you to build your content marketing strategy in 2024. 

  1. 42% of marketers use content automation. They use content automation for Taks Management (58%), Content Automation (42%), and Chat Bots (31%). 
  1. 88% of marketers use website analytics tools for content marketing. 
  1. 73% of the top marketers use content to boost their audience. 
  1. 68% of marketers expect to increase their content marketing budget in 2024. 
  1. 53% of marketers will increase their short-form video investment in 2024. 
Increase investment inShare of Respondents
Short-form videos53%
Influencer Marketing49%
Blog/Website/SEO47%
Selling products Directly In Social Media Apps46%
Virtual Events42%
Creating Content That Reflets Your Brand’s Value41%
Using Social Media DMs For Customer Service41%
  1. 37% of marketers maintained their short-form video investment in 2024, while 9% decreased their investment. 
Decrease investment inShare of Respondents
Short-form videos9%
Influencer Marketing9%
Blog/Website/SEO9%
Selling products Directly In Social Media Apps12%
Virtual Events10%
Creating Content That Reflets Your Brand’s Value9%
Using Social Media DMs For Customer Service11%

Source: HubSpot.

Content Marketing Jobs Statistics

Content Marketing Jobs Statistics

Content marketing created many jobs, from content marketing managers to copywriters. 

According to Semrush, they have studied 85,000 LinkedIn jobs and focused on 10,000 content marketing jobs, and then their findings were as follows:

  1. 85,000 job listings on Indeed.com, 50% were content manager roles
Job on indeed for content marketing
Job RolePercentage of Job Roles on Indeed.com
Content Marketing Manager50%
Content Marketing Specialist26%
Content Marketing Director8%
Content Strategist5%
Copywriter4%

Source: Semrush. 

Social Media Content Marketing Statistics

Social Media Content Marketing Statistics
Digital contents concept. Social networking service. Streaming video. NFT. Non-fungible token.

Social media is the best platform to promote your business. Because there are over 4.89 billion social media users, you can reach vast audiences through social media platforms. 

In this section, we will see some of the important statistics about social media content marketing. 

  1. According to HubSpot, the top social media content marketing tactic is social listening, with 62%, and after that, hashtags and live video comes, with 48% and 46%, respectively. 
  1. 217,247 tweets were related to content marketing in 2021. 
  1. The hashtag “#contentmarketing” was used 3,981 times in 2021. 
  1. Instagram and TikTok are the most popular social media platforms among marketers as of 2024. 
  1. Facebook generates the most ROI among all social media platforms. 
  1. LinkedIn is the most popular social media platform among B2B markets. 
  1. According to Twitter, 66% of people found new businesses on Twitter. 
  1. 69% of people made purchases because of tweets. 
  1. 94% of people have plans to buy something from the business they follow on Twitter.

Source: Demandsage, HubSpot, Finance Online.

Content Marketing Challenges Statistics

With the significant benefits of content marketing, it comes with many challenges. You should be aware of all the challenges of content marketing. 

In this section, I have compiled all the top challenges of content marketing according to various studies. 

  1. According to HubSpot, 36% of marketers said Producing engaging content is the biggest challenge in content marketing, while 9% said producing a variety of content. 
Biggest Content Marketing Challenges
Biggest Content Marketing ChallengesShare of Respondents
Producing Engaging Content36%
Producing Enough Content21%
Budget to Produce Content20%
Lack of C-level Buy-in11%
Creating a Variety of Content9%
No Answer3%
  1. According to Semrush, 41% of marketers struggle to attract content leads. 
The top challengesShare of Respondents
Attract Quality Leads41%
Generate Enough Traffic39%
Create Content that resonates with the audience31%
Providing the ROI of content30%
  1. According to CMI, 64% of B2C marketers said changes in search algorithms are the biggest challenge of content marketing. 
Top Challenges of Content MarketingShare of Respondents
Changes to SEO/Search Algorithm64%
Changes to Social Media Algorithm53%
Data management48%

Source: HubSpot, Semrush, CMI.  

Impact of the COVID-19 Pandemic On Content Marketing

The COVID-19 Pandemic saw a huge boost in content marketing when the world was in lockdown. 

The engagement rate of social media went up during the Pandemic. In this section, I have compiled how marketers planned their marketing strategies and how they benefited from this. 

  1. 94% of marketers changed their content marketing strategy due to the COVID-19 Pandemic. 
  1. 80% of those markets said those changes were very effective.  
  1. According to Semrush, 30% of B2B and B2C companies will not have the COVIE-19 Pandemic impact on their content marketing strategy in 2024. 
  1. 30% of marketers want to plan long-term content marketing tactics due to the Pandemic.
     
  2. 26% of companies want to expand their content marketing staff due to the relaxation of the COVID-19 guidelines. 
  1. 77% of marketers said their content marketing approach has changed due to the Pandemic. 
  1. 70% of firms said they had changed their content marketing moderately to significantly because of the Pandemic. 
  1. 63.88% of bloggers said they were posting fresh content during the COVID-19 Pandemic. 
  1.  Only 2% of companies reported a size reduction in their content marketing teams in 2021 because of the COVID-19 Pandemic. 
  1. 43% of marketers said video content marketing gained popularity during the Pandemic. 
  1. The COVID-19 Pandemic increased content usage by 207%

Source: Demandsage.

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Conclusion

Everyone is witnessing the growth of the content marketing sector. Brands that wish to reach a vast audience use SEO with a brilliant content marketing plan. 

Content is always king in content marketing. Creating quality content should be your priority. After that, you can think about your ranking. 

You can consider these viral content marketing statistics and plan your content marketing strategy in 2024 to achieve success in your business. 

FAQs

 Is content marketing in high demand?

According to the CMI, 71% of marketers said content marketing gained importance in 2022. It will become more critical for their business in 2024. 

 What is the most popular content marketing?

According to HubSpot, Short articles/posts and videos are the top two content types that B2C marketers use. 

 Is content marketing a trend?

According to Neil Patel, Content marketing is one of the most popular strategies for driving traffic and increasing engagement. 

 What are the 4 Ps of content marketing?

Price, Product, Promotion, and Place are the four Ps. These are the combined marketing methodologies and tools marketers use to achieve their goals. 

 What percentage of leads turn into sales?

According to monday.com, 10% to 15% of leads turn into sales.

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