Content marketing plays an integral role in marketing for your brand.
As a result, 69% of marketers plan to increase their content marketing budget in 2024.
However, that’s not the only crucial data you should know.
In this article, I have compiled all the essential statistics about content marketing revenue, budgets, challenges, etc.
Without wasting time, let’s get into it.
Content Marketing Statistics (Top Picks)
- Content Marketing revenue is $72 billion as of 2024. It increased significantly by $9 billion from 2022 to 2024.
- The experts predict that content marketing revenue will reach $107.5 billion by the end of 2026.
- 69% of marketers plan to increase their content marketing budget in 2024.
- 80% of B2B marketers achieve their goal of creating brand awareness through content marketing.
- 53% of marketers say the engagement rate increases after updating their Content.
- 23% of marketers optimize their Content for mobile, while 61% update and repurpose existing Content.
- 37% of companies spend less than $10,000 on Content Marketing, and only 1% spend more than $5 million.
- 50% of content marketing teams use website analytics tools, and 7% use Artificial Intelligence and machine learning.
- 35% of marketers said understanding the ROI of their content marketing campaigns is extremely important for them.
- 38% of marketers said how-to-videos are the top videos to produce the best results for B2C companies.
- There are 600 million blogs on the internet as of 2024.
- 42% of marketers use content automation. They use content automation for Taks Management (58%), Content Automation (42%), and Chat Bots (31%).
- According to HubSpot, the top social media content marketing tactic is social listening, with 62%, and after that, hashtags and live video comes, with 48% and 46%, respectively.
- According to HubSpot, 36% of marketers said Producing engaging content is the biggest challenge in content marketing, while 9% said producing a variety of content.
- 94% of marketers changed their content marketing strategy due to the COVID-19 Pandemic.
Content Marketing Statistics (General)
- 19% of marketers say content marketing is very successful, while 9% say it is unsuccessful.
- 80% of B2B marketers achieve their goal of creating brand awareness through content marketing.
Here a table shows the percentage of B2B marketers who achieved their goal using content marketing in the last year.
| Goals | Percentage of B2B marketers |
| Creating Brand Awareness | 80% |
| Building Credibility/Trust | 75% |
| Educating Audiences | 70% |
- 33% of marketers do content marketing audits twice a year, while 16% never do content audits.
- 53% of marketers say the engagement rate increases after updating their content.
- 4% of marketers say they never update their content.
Source: Semrush, Demandsage.
Content Marketing Revenue Statistics
As content marketing is gaining popularity, its revenue is increasing year by year. From 2022 to 2023, content marketing revenue increased by $9 billion.
In this section, we will see content marketing revenue statistics from 2018 to 2026.
- Content Marketing revenue is $72 billion as of 2023. It increased by $9 billion from 2022 to 2023.
- The experts predict that content marketing revenue will reach $107.5 billion by the end of 2026.
| Year | Revenue |
| 2018 | $36.9 billion |
| 2019 | $42.1 billion |
| 2020 | $48.2 billion |
| 2021 | $55.1 billion |
| 2022 | $63 billion |
| 2023 | $72 billion |
| 2024* | $82.3 billion |
| 2025* | $94 billion |
| 2026* | $107.4 billion |
*Projected
Source: Statista.
Content Marketing Strategy Statistics
There are many content marketing tactics, but some of them give marketers significant success.
In this section, I have compiled all the important strategies and tactics according to various studies.
- 23% of marketers optimize their content for mobile, while 61% update and repurpose existing content.
| Most Efficient Content Marketing Tactics | Share of Marketers |
| Search Engine Optimization | 75% |
| Updating and Repurposing Existing Content | 61% |
| Publishing More “How To” Guides/Educational Content | 45% |
| Creating More Video/Visual Content | 41% |
| Optimizing the Customer Journey | 41% |
| Analyzing Competitors’ Content | 37% |
| Diversification/ Using New Content Types | 34% |
| Collaborating With Other Teams | 32% |
| Optimizing Content For Mobile | 23% |
| Testing New Distribution Channels | 21% |
| Using User-Generated Content | 10% |
| Other | 5% |
- 69% of B2B companies measure their content marketing success by website engagement, while 67% measure by conversions.
| How B2B companies measure their success | Share of B2B companies |
| Website Engagement | 69% |
| Conversion | 67% |
| Website Traffic | 65% |
| Email Engagement | 64% |
| Social Media Analytics | 51% |
- 55% of respondents said that creating more content and posting more often help them to boost their ranking.
| Rank | Tactics | Share of respondents |
| 1. | Creating More Content And Posting it More Often | 55% |
| 2. | Improving the Content Quality and Making it More Valuable | 53% |
| 3. | Creating More Research-Driven Content | 37% |
| 4. | Spending More Time on Keyword Research | 36% |
| 5. | Understanding Search Intent For Content | 35% |
| 6. | Enhancing Technical SEO On Website | 30% |
| 7. | Creating Topic Clusters and Content Hubs | 24% |
| 8. | Link Building And Guest Posting | 21% |
| 9. | Winning Feature Snippets | 9% |
| 10. | None | 2% |
| 11. | Others | 0% |
- 73% of marketers use social media for content promotion, while 53% use email marketing.
| Content Promotion Tactics | Share of Respondents |
| Use Social Media | 73% |
| Use Email Marketing | 53% |
| Invest In Paid Social Media Ads | 51% |
| Invest In Organic Search | 33% |
| Prioritize Sponsorships | 29% |
| Use PR and Media Outreach | 28% |
| Leverage Influencer Marketing | 25% |
| Use Guest Posting | 11% |
- Regarding organic promotion channels, social media is the most popular tactic, with 56%.
| Organic Promotion Tactics | Share of Respondents |
| Sharing Content On Social Media | 56% |
| Optimizing Content For Search | 32% |
| Facebook Groups | 26% |
| PR/Media Relation | 25% |
| Link Building | 19% |
| Articles In Third-Party Publications | 18% |
| LinkedIn Groups | 17% |
| 16% | |
| Influencer and Expert Partnerships | 15% |
| Quora | 12% |
| Forums | 8% |
| None Of the Above | 4% |
| Other | 1% |
Source: 99Forms, Semrush.
Content Marketing Budget Statistics
According to 99Firms, 16% of marketers plan to increase their content marketing budget by 25% in 2023 due to the positive results of content marketing.
In this section, you will learn how other markets invest in content marketing. You can also plan to invest in content marketing according to these statistics.
- 69% of marketers plan to increase their content marketing budget in 2023.
| Change in Content Marketing Budget | Percentage of Increase/Decrease | Share of Respondents |
| Medium Increase | 11% to 25% | 28% |
| Small Increase | Up to a 10% | 25% |
| Remain Unchanged | – | 21% |
| Large Increase | More than 25% | 16% |
| Don’t Know | – | 6% |
| Decrease | – | 3% |
- 37% of companies spend less than $10,000 on Content Marketing, and only 1% spend more than $5 million.
| Spending On Content Marketing | Share of Companies |
| Less than $10,000 | 37% |
| $10,001 to $25,000 | 19% |
| $25,001 to $50,000 | 8% |
| $50,001 to $100,000 | 8% |
| $100,001 to 500,000 | 8% |
| $500,001 to $1 million | 2% |
| $1.01 million to $5 million | 1% |
| More than 5 million | 1% |
| Don’t know their budget | 15% |
Source: 99Firms.
Content Marketing Software Statistics
While content marketing, you need many tools and software.
In this section, I have compiled all the important statistics about content marketing that will help you understand which tools and software marketers are using the most in content marketing.
- 50% of content marketing teams use website analytics tools, and 7% use Artificial Intelligence and machine learning.
| Technologies | Share of Respondents |
| Social Media Posting | 66% |
| Website Analytics Tool | 49% |
| Email Marketing Softwares | 44% |
| SEO Tools | 41% |
| Writing and Editing Tools | 37% |
| Content Management System | 26% |
| Team Collaboration Tools | 25% |
| Visual Content Creation Tools | 24% |
| Editorial Calendar | 19% |
| Marketing Automation Platform | 19% |
| Integrated Content Marketing Platform | 12% |
| Competitive Intelligence | 10% |
| Artificial Intelligence and Machine Learning | 7% |
Source: 99Firms, Finance Online.
Content Marketing ROI Statistics
ROI is an important part of every business. If you are investing in content marketing, you should know how much return you will get from it.
In this section, I have gathered all the important statistics about content marketing ROI.
- 35% of content marketers say checking the return on investment of their campaigns is extremely important for them.
- 53% of companies say their content marketing is not tied to revenue goals.
- 55% of B2B marketers say the content marketing strategy of their brand is moderately successful in terms of ROI, while 29% said it is highly successful.
- 8 out of 10 B2C marketers say their content marketing is moderately successful, while one out of 10 said it is highly unsuccessful regarding ROI.
- 5% of B2C marketers’ content marketing is highly successful.
Source: Finance Online.
B2B and B2C Content Marketing Statistics
Content marketing is a very important strategy for B2B and B2C businesses. Even 63% of B2B and 70% of B2C companies are using content marketing.
In this section, we will see how many B2B and B2C companies use content marketing in their business.
- 40% of B2B marketers use content marketing strategy, while 5% do not and have no plans to use it in marketing strategy.
| Content Marketing Strategy uses | Share of marketers |
| Yes, it is documented | 40% |
| Yes, it is not documented | 33% |
| No, I do not use, but have the plan to use it in the future. | 22% |
| No, I do not have any plan to use it in the future. | 5% |
- 25% of B2C marketers plan to use content marketing within 12 months.
| Content Marketing Strategy | Share of marketers |
| Yes, it is documented | 39% |
| Yes, but it is not documented | 31% |
| No, but have the plan to use it in the future. | 25% |
| No, I do not have any plan to use it in the future. | 5% |
- 60% of B2B marketers use content marketing.
- 78% of B2B marketers say they distinguish their content from their competitors.
Source: Finance Online.
Blog, Video, Podcast Statistics
There are many ways you can plan your content marketing. Some of these are popular among all, such as blogs, videos, and podcasts.
In this section, we will see all the important statistics about blogs, videos, and podcasts.
- 38% of marketers said how-to-videos are the top videos to produce the best results for B2C companies.
| Video Formats | Results |
| How-to videos (Detailed) | 38% |
| Interviews with Experts | 37% |
| Webinar, web series/webcasts | 31% |
- At the same time, webinars, web series/webcasts are the top videos to produce the best results for B2B companies, with 51%.
- There are 600 million blogs on the internet as of 2023.
| Video Formats | Results |
| Webinar, web series/webcast | 51% |
| Interviews with Experts | 36% |
| How-to videos (Detailed) | 33% |
- 92% of marketers produce blog posts, while 26% produce video tutorials.
| Type of Content | Share of Respondents |
| Blog Post | 92% |
| 66% | |
| Case Study | 47% |
| Infographic | 45% |
| E-book/White Paper | 37% |
| Success Story | 35% |
| Webinar | 33% |
| Video Tutorials | 26% |
| Original Study | 22% |
| Interview | 21% |
| 17% | |
| Product Manual | 15% |
| Quiz/Test | 15% |
| Template | 13% |
- Almost 90% of markets said video marketing is an integral part of their strategy.
- The three most common types of videos are how-to-video(51%), product demos (63%), and explainers (51%).
- 45.9% of bloggers post blogs of between 500 to 1000 words.
| Words | Share of Respondents |
| Less than 500 words | 9.7% |
| 500 to 1,000 words | 45.9% |
| 1,000 to 1,500 words | 25% |
| 1,500 to 2,000 words | 10.7% |
| More than 2,000 words | 8.6% |
Source: Optinmonster.
Content Marketing Trends
Many content marketing trends are going on in 2023. But short-video content marketing is on top. Even 53% of marketers said they would increase their short-video content marketing investment in 2023.
In this section, you will see the statistics on content marketing trends, which will help you understand the latest content marketing trends.
These statistics may help you to build your content marketing strategy in 2023.
- 42% of marketers use content automation. They use content automation for Taks Management (58%), Content Automation (42%), and Chat Bots (31%).
- 88% of marketers use website analytics tools for content marketing.
- 73% of the top marketers use content to boost their audience.
- 68% of marketers expect to increase their content marketing budget in 2023.
- 53% of marketers will increase their short-form video investment in 2023.
| Increase investment in | Share of Respondents |
| Short-form videos | 53% |
| Influencer Marketing | 49% |
| Blog/Website/SEO | 47% |
| Selling products Directly In Social Media Apps | 46% |
| Virtual Events | 42% |
| Creating Content That Reflets Your Brand’s Value | 41% |
| Using Social Media DMs For Customer Service | 41% |
- 37% of marketers maintained their short-form video investment in 2023, while 9% decreased their investment.
| Decrease investment in | Share of Respondents |
| Short-form videos | 9% |
| Influencer Marketing | 9% |
| Blog/Website/SEO | 9% |
| Selling products Directly In Social Media Apps | 12% |
| Virtual Events | 10% |
| Creating Content That Reflets Your Brand’s Value | 9% |
| Using Social Media DMs For Customer Service | 11% |
Source: HubSpot.
Content Marketing Jobs Statistics
Content marketing created many jobs, from content marketing managers to copywriters.
According to Semrush, they have studied 85,000 LinkedIn jobs and focused on 10,000 content marketing jobs, and then their findings were as follows:
- 85,000 job listings on Indeed.com, 50% were content manager roles.
| Job Role | Percentage of Job Roles on Indeed.com |
| Content Marketing Manager | 50% |
| Content Marketing Specialist | 26% |
| Content Marketing Director | 8% |
| Content Strategist | 5% |
| Copywriter | 4% |
Source: Semrush.
Social Media Content Marketing Statistics
Social media is the best platform to promote your business. Because there are over 4.89 billion social media users, you can reach vast audiences through social media platforms.
In this section, we will see some of the important statistics about social media content marketing.
- According to HubSpot, the top social media content marketing tactic is social listening, with 62%, and after that, hashtags and live video comes, with 48% and 46%, respectively.
- 217,247 tweets were related to content marketing in 2021.
- The hashtag “#contentmarketing” was used 3,981 times in 2021.
- Instagram and TikTok are the most popular social media platforms among marketers as of 2023.
- Facebook generates the most ROI among all social media platforms.
- LinkedIn is the most popular social media platform among B2B markets.
- According to Twitter, 66% of people found new businesses on Twitter.
- 69% of people made purchases because of tweets.
- 94% of people have plans to buy something from the business they follow on Twitter.
Source: Demandsage, HubSpot, Finance Online.
Content Marketing Challenges Statistics
With the significant benefits of content marketing, it comes with many challenges. You should be aware of all the challenges of content marketing.
In this section, I have compiled all the top challenges of content marketing according to various studies.
- According to HubSpot, 36% of marketers said Producing engaging content is the biggest challenge in content marketing, while 9% said producing a variety of content.
| Biggest Content Marketing Challenges | Share of Respondents |
| Producing Engaging Content | 36% |
| Producing Enough Content | 21% |
| Budget to Produce Content | 20% |
| Lack of C-level Buy-in | 11% |
| Creating a Variety of Content | 9% |
| No Answer | 3% |
- According to Semrush, 41% of marketers struggle to attract content leads.
| The top challenges | Share of Respondents |
| Attract Quality Leads | 41% |
| Generate Enough Traffic | 39% |
| Create Content that resonates with the audience | 31% |
| Providing the ROI of content | 30% |
- According to CMI, 64% of B2C marketers said changes in search algorithms are the biggest challenge of content marketing.
| Top Challenges of Content Marketing | Share of Respondents |
| Changes to SEO/Search Algorithm | 64% |
| Changes to Social Media Algorithm | 53% |
| Data management | 48% |
Source: HubSpot, Semrush, CMI.
Impact of the COVID-19 Pandemic On Content Marketing
The COVID-19 Pandemic saw a huge boost in content marketing when the world was in lockdown.
The engagement rate of social media went up during the Pandemic. In this section, I have compiled how marketers planned their marketing strategies and how they benefited from this.
- 94% of marketers changed their content marketing strategy due to the COVID-19 Pandemic.
- 80% of those markets said those changes were very effective.
- According to Semrush, 30% of B2B and B2C companies will not have the COVIE-19 Pandemic impact on their content marketing strategy in 2023.
- 30% of marketers want to plan long-term content marketing tactics due to the Pandemic.
- 26% of companies want to expand their content marketing staff due to the relaxation of the COVID-19 guidelines.
- 77% of marketers said their content marketing approach has changed due to the Pandemic.
- 70% of firms said they had changed their content marketing moderately to significantly because of the Pandemic.
- 63.88% of bloggers said they were posting fresh content during the COVID-19 Pandemic.
- Only 2% of companies reported a size reduction in their content marketing teams in 2021 because of the COVID-19 Pandemic.
- 43% of marketers said video content marketing gained popularity during the Pandemic.
- The COVID-19 Pandemic increased content usage by 207%.
Source: Demandsage.
Related read;
- How To Create Content Brief
- 9 Best Content Analysis Tools
- Semrush Black Friday
- Link Building Strategies
Conclusion
Everyone is witnessing the growth of the content marketing sector. Brands that wish to reach a vast audience use SEO with a brilliant content marketing plan.
Content is always king in content marketing. Creating quality content should be your priority. After that, you can think about your ranking.
You can consider these viral content marketing statistics and plan your content marketing strategy in 2023 to achieve success in your business.
FAQs
According to the CMI, 71% of marketers said content marketing gained importance in 2022. It will become more critical for their business in 2023.
According to HubSpot, Short articles/posts and videos are the top two content types that B2C marketers use.
According to Neil Patel, Content marketing is one of the most popular strategies for driving traffic and increasing engagement.
Price, Product, Promotion, and Place are the four Ps. These are the combined marketing methodologies and tools marketers use to achieve their goals.
According to monday.com, 10% to 15% of leads turn into sales.
