The SEO Project

The Comment Collection Technique

Joshua HardwickJoshua Hardwick

The Comment Collection Technique (coined by Luke Jordan – founder of Intergeek) involves:

The reason this works well is simple:

Any people that have commented on similar posts in the past are highly-engaged blog readers, which means that they’re extremely likely to read, comment on and link to your post too.

…even more so if you frame your request in the right way.

Here’s how to do it:

Finding similar content with a lot of comments is pretty straightforward – you can use tools like BuzzSumo (paid) to do this.

Here’s how:

Go to BuzzSumo and type in a keyword that’s closely related to your post (e.g. “link building”):

Screen Shot 2016-05-20 at 16.16.01

Order the posts by “total shares” – this will list the posts in order of popularity (and the most popular comments generally tend to have the most comments):

Screen Shot 2016-05-20 at 16.16.49

If you don’t have Buzzsumo, you can use Google search operators to find these posts, such as:

Screen Shot 2016-05-20 at 16.18.05

For each post you find with comments, start listing the names of the commenters who have websites (along with their actual URL) in a spreadsheet.

Tip: You can usually tell when a commenter has a website, as their name will be a clickable hyperlink to their own site:

Screen Shot 2016-05-20 at 16.20.08

Keep doing this until you have a good number of commenters listed in your spreadsheet.

Next, trawl their websites and find their email addresses (or use something like Buzzstream to do this automatically).

Add these details to your spreadsheet too.

Finally, reach out to your comments and ask for their opinion on your recent post.

Here’s an outreach template you can use:

“Hey [NAME],

I was just reading [BLOGGERS NAME]’s post on [BLOGGERS WEBSITE] and saw your comment.

Really great points!

I’ve actually just published a post about [TOPIC NAME] myself, thought you might enjoy it.

Here’s the post: [INSERT POST LINK]

I’d love to hear what you think.

Best,

[YOUR NAME]”

Note: While most will simply comment on your blog post, some will link to you from their sites. Some will also share your post on social networks (e.g. Twitter), which will attract more visitors, and potentially lead to more links.

 

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