The Comment Collection Technique (coined by Luke Jordan – founder of Intergeek) involves:
- Finding similar posts (to the one you’ve just published) that already have a lot of comments
- Reaching out to the commenters of that post (and telling them about your post)
The reason this works well is simple:
Any people that have commented on similar posts in the past are highly-engaged blog readers, which means that they’re extremely likely to read, comment on and link to your post too.
…even more so if you frame your request in the right way.
Here’s how to do it:
- Find popular posts (that are similar to whatever you’ve just published)
- Extract the names, websites and emails of the commenters
- Reach out and ask for their opinion on your new post
Finding similar content with a lot of comments is pretty straightforward – you can use tools like BuzzSumo (paid) to do this.
Go to BuzzSumo and type in a keyword that’s closely related to your post (e.g. “link building”):
Order the posts by “total shares” – this will list the posts in order of popularity (and the most popular comments generally tend to have the most comments):
If you don’t have Buzzsumo, you can use Google search operators to find these posts, such as:
For each post you find with comments, start listing the names of the commenters who have websites (along with their actual URL) in a spreadsheet.
Tip: You can usually tell when a commenter has a website, as their name will be a clickable hyperlink to their own site:
Keep doing this until you have a good number of commenters listed in your spreadsheet.
Next, trawl their websites and find their email addresses (or use something like Buzzstream to do this automatically).
Add these details to your spreadsheet too.
Finally, reach out to your comments and ask for their opinion on your recent post.
Here’s an outreach template you can use:
I was just reading [BLOGGERS NAME]’s post on [BLOGGERS WEBSITE] and saw your comment.
Really great points!
I’ve actually just published a post about [TOPIC NAME] myself, thought you might enjoy it.
Here’s the post: [INSERT POST LINK]
I’d love to hear what you think.
Note: While most will simply comment on your blog post, some will link to you from their sites. Some will also share your post on social networks (e.g. Twitter), which will attract more visitors, and potentially lead to more links.