People love gifts – a fact clearly demonstrated by this terrible stock photo I found:
While nearly all “gifts” in the SEO world come in the form of digital media (e.g. guest posts, ebooks, etc.), physical gifts can be a great way to stand out from the crowd.
It’s can also be much cheaper to send a bunch of physical gifts than to write one seriously epic piece of
By sending well-targeted gifts to “influencers” in your industry, you can often get on their radar and build a few links in the process.
For example, fellow SEO Moosa Hemani wrote a post about Moz after receiving a “goodies bag” a few months prior. It cost Moz nothing more than a free t-shirt and a USB drive to get a leading SEO blogging about their brand.
Here’s how to do it:
- Find a list of “influencers” to send gifts to
- Decide what gift to send
- Get their address
- Send the gifts
- Await responses (and links)
If you’ve been in your industry a while, you probably already have a few target “gift receivers” in mind.
If not, you can use tools like Followerwonk (paid) or even Twitter lists to find them:
Find industry-specific Twitter lists via Google with this search operator:
If you still struggle to find influential bloggers, hunt down a few “best INDUSTRY bloggers” posts, like this one:
You can find these via Google with this search operator:
When you have your list, make contact and explain that you’d like to send them a gift.
Note: You need to do this in order to get their address, which usually isn’t available on online.
Here’s a template:
I’m [YOUR NAME], [POSITION] at [WEBSITE].
I’m sending a gift to a few of my favourite bloggers, and, well, you’re one of them!
I’ve got them all packed up and ready-to-go, I just need an address to send it to – could you send it through?
Let me know.
PS. I promise this isn’t some sort of spam – I really do just genuinely want to send you a gift that I think you might like.
If/when they reply, send out their gift.
Depending on where they are in the world relative to you, it may take a couple of weeks for them to receive their gift, but once they do, you should notice the links, mentions, and “thank you” messages trickling in, like this one:
Note: If you don’t hear from a particular recipient, make sure to follow up and double-check that they received their gift. Leave it a couple of weeks though; they don’t want to be hassled.
- Here’s a great post by James Norquay giving a case study of using gifts to gain links (on less than $100).