The SEO Project

Send Gifts

Joshua HardwickJoshua Hardwick

People love gifts – a fact clearly demonstrated by this terrible stock photo I found:

receiving-gifts

While nearly all “gifts” in the SEO world come in the form of digital media (e.g. guest posts, ebooks, etc.), physical gifts can be a great way to stand out from the crowd.

It’s can also be much cheaper to send a bunch of physical gifts than to write one seriously epic piece of linkbait content.

By sending well-targeted gifts to “influencers” in your industry, you can often get on their radar and build a few links in the process.

For example, fellow SEO Moosa Hemani wrote a post about Moz after receiving a “goodies bag” a few months prior. It cost Moz nothing more than a free t-shirt and a USB drive to get a leading SEO blogging about their brand.

Here’s how to do it:

If you’ve been in your industry a while, you probably already have a few target “gift receivers” in mind.

If not, you can use tools like Followerwonk (paid) or even Twitter lists to find them:

Screen Shot 2016-05-24 at 09.23.08

Find industry-specific Twitter lists via Google with this search operator:

Screen Shot 2016-05-24 at 09.25.56

If you still struggle to find influential bloggers, hunt down a few “best INDUSTRY bloggers” posts, like this one:

Screen Shot 2016-05-24 at 09.28.25

You can find these via Google with this search operator:

Screen Shot 2016-05-24 at 09.29.58

When you have your list, make contact and explain that you’d like to send them a gift.

Note: You need to do this in order to get their address, which usually isn’t available on online.

Here’s a template:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

I’m sending a gift to a few of my favourite bloggers, and, well, you’re one of them!

I’ve got them all packed up and ready-to-go, I just need an address to send it to – could you send it through?

Let me know.

[YOUR NAME]”

PS. I promise this isn’t some sort of spam – I really do just genuinely want to send you a gift that I think you might like.

If/when they reply, send out their gift.

Depending on where they are in the world relative to you, it may take a couple of weeks for them to receive their gift, but once they do, you should notice the links, mentions, and “thank you” messages trickling in, like this one:

Screen Shot 2016-05-24 at 09.31.43

Note: If you don’t hear from a particular recipient, make sure to follow up and double-check that they received their gift. Leave it a couple of weeks though; they don’t want to be hassled.

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