The SEO Project

Widget Directories

Joshua HardwickJoshua Hardwick

Wikipedia states that a widget is a “stand-alone application that can be embedded into third party sites by any user on a page where they have rights of authorship, e.g. a webpage, blog, or profile on a social media site”.

Here are a few examples of widgets:

Widgets are often created for link building purposes, as they’re usually hard-coded to link back to the website of the creator (i.e. your website).

Here’s an example:


^^ “Google Maps HTML Widget” links back to the site that supplied the embed code.

But, before you can possible get your widget embedded on other websites, you first need to get the word out about your widget.

This is where widget directories come in, as they allow you to showcase your widget to (often large) audiences for free.

Here’s how to do it:

  1. Find widget directories
  2. Add your widget

Here are a few Google search operators you can use to find industry-specific widget directories:




When you’ve found a suitable widget directory, navigate to the submissions page to add your widget to the directory.

Sometimes, there won’t be a submissions page, so you might need to get in touch directly, like this:


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