Joshua Hardwick
When most people embed videos in their blog posts, they’ll usually do it by grabbing the YouTube embed code.
It’s available for every video and when embedded, it’ll look like this:
[ecko_youtube]DJBkUx_1B2k[/ecko_youtube]
But, while the video above is from Moz, you’ll notice it doesn’t actually link back to Moz.com.
Instead, it links to YouTube.
With a bit of extra effort, though, you can change this.
Here’s the process:
- Create a video embed code for your video(s)
- Embed a link into that code
- Reach out and get your video embedded
If your video is hosted on YouTube, go to YouTube and grab the pre-made video embed code that is provided.
It should look something like this:
[ecko_wide]
[/ecko_wide]
When you have your code, you need to add a link back to your actual site at the bottom of the video.
Here’s the code to do that:
[ecko_code_highlight language=”html”]<p>Source: <a href=”YOURWEBSITE.COM” rel=”_blank”>YOUR WEBSITE NAME</a></p>[/ecko_code_highlight]
Your embed code should now look something like this:
[ecko_code_highlight language=”html”]<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/dQw4w9WgXcQ” frameborder=”0″ allowfullscreen></iframe><p>Source: <a href=”YOURWEBSITE.COM” rel=”_blank”>YOUR WEBSITE NAME</a></p>[/ecko_code_highlight]
Whenever someone embeds your video using this embed code, it’ll automatically add a link back to the source (i.e. your website) below the video.
It’s then a case of finding places to embed your video. Here are a few ideas:
- Guest Posts: When writing guest posts, incorporate your video into the post using the embed code – this is a great way of getting an in-content link from a guest post, rather than the typical “author bio” link.
- Existing Embeds: If your video is hosted on YouTube (or a similar website), people may have already-embedded your video on their site(s). Go to YouTube Analytics and find the sites that have embedded your video(s), then reach out and request that they change the embed code to your new one (that links to the source)
- Related Posts: Find bloggers who have written about a topic related to your video, and suggest they embed the video into the post.
Don’t limit yourself to the three ideas above, however, you can probably find even more opportunities with a bit of creativity.
