The SEO Project

The KISS (Keep It Simple, Stupid) Technique

Joshua HardwickJoshua Hardwick

People are more likely to link to you if you make it easy for them, especially in less web-savvy niches.

Here are three ways you can make things easy for people:

HTML snippets allow people to embed content on their own sites without much effort.

It’s basically a pre-made piece of code that handles the embedding of the content, but also links back to the original source.

Here’s an example for an infographic:

[ecko_wide]seobook-infographic-embed[/ecko_wide]

Here’s a WordPress plugin that let’s you do this in seconds:

[ecko_wide]code-snippets[/ecko_wide]

When it comes to copy/paste protection, you can use this plugin to add it (if you’re using WordPress):

[ecko_wide]wp-illegal[/ecko_wide]

Basically, whenever anyone tries to copy/paste your content, it’ll display a warning and also append the copied content with a link back to the original source (i.e. your site).

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