By researching your competitors, you’ll be able to uncover hundreds (if not thousands) of potential link opportunities.
Here’s how to do it:
- Find competitors URLs
- Extract their backlinks (using Ahrefs/OSE/Majestic/etc)
- Sift through the results to find the best link opportunities
First, open Simple SERP Scraper and enter a keyword that you’re looking to rank for (e.g. “Miami plumbers”):
Note: Make sure to set “Number of results” to “100”, and “Number of pages” to “1”.
Now, you should have a spreadsheet of the results that looks something like this:
Next, copy all the URLs and paste them into Ahrefs Batch Analysis tool:
Download the .csv file and open it using Excel (or Google Sheets).
It’s now a case of sifting through the links to find the best opportunities.
Finding the “best” opportunities will always be subjective, and there are a million ways to sift through the data in Excel.
However, here’s a basic method:
- Sort the data by Ahrefs rank
- Open up each link individually in the browser
- Make a note of any links that appear easily replicable
While a random news link on Forbes may be virtually impossible to replicate, other types of links such as guest posts, directory listings, web 2.0 profiles all provide opportunity.
- Guest posts: If your competitors have written a guest post for a site, chances are that you can write a guest post there too. Reach out to the site (via email) and pitch an idea for a contribution.
- Directory Listings: Head over to the directory and look for a “Submit a listing” page (or something along those lines). While some directories are paid, many will be free and links can be added in seconds.
You can rinse and repeat for multiple keywords and pages; just start the process again.
Tip: You don’t have to limit yourself to direct competitors, you can also look at indirect competitors (e.g. if you sell jeans, look at how t-shirt sellers are getting links), other sites in your geographical area (e.g. other local businesses), or even other ecommerce sites.