The SEO Project

Niche-Specific Directories

Joshua HardwickJoshua Hardwick

While adding your site to generic business directories will likely gain a few extra links, they’re unlikely to be super-relevant (which is a big deciding factor in Googles algorithm when it comes to the evaluating the value of a link).

By adding your site to niche-specific – or even location-specific – directories, you’ll not only be able to get a few extra links, but also links with greater relevancy.

Here’s the process:

  1. Find niche-specific directories
  2. Submit your site

Finding niche-specific directories can be done easily with a couple of Google search operators, including:




Note: If you’re looking for location-specific directories, simply replace [INDUSTRY NAME] with [LOCATION NAME]:


You should now see a tonne of relevant directories in the search results:


Next, visit each of these sites one-by-one and – if they’re relevant to your site (and not super spammy) – add your site; this is usually done via a “add your site” or “submit listing” button located somewhere on the page.

Fill out your information (making sure to include your website URL) and click submit.

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