The SEO Project

List Posts

Joshua HardwickJoshua Hardwick

If you Google almost anything these days, you’ll probably come across one (or more) list posts on the first page.

For example, take a look at the search results for “how to make money online”:


Not only are the majority of first page results numbered list posts, Google even includes a featured snippet.

Here’s how to create your own (successful) list post:

Let’s stick with our original example and assume that you’re looking to write a blog post about “how to make money online”; it’s clear that a list-style post is probably the best way to go.

It’s also clear that there are plenty of existing list posts on the subject, including this list of 40 tips:


…this one of 30:


And this one of 72:


Most of these posts have a bunch of links pointing at them too:


If you were to combine all of these lists into one “master” list, chances are you could steal links from all of the combined lists.

It’s then just a case of reaching out to those linking to the – now inferior – lists and letting them know about your new improved list, while also suggesting that they might want to replace the old link with a link to your improved post.

It’s basically The Skyscraper Technique, but with a focus on lists.

Here’s a basic outreach template to use:

“Hey [NAME],

I was just reading your post about [TOPIC] and noticed you linked to this list of [INSERT LIST TOPIC] (this one: [INSERT LINK])

Great list! I just wanted to let you know that I’ve actually published an updated, more in-depth version of this page (it has [NUMBER OF LIST ITEMS] rather than just [NUMBER OF ITEMS ON THE OLD LIST].

Here it is: [INSERT LINK]

Might make a nice addition/replacement on the page?


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