The SEO Project

Interview “Influencers”

Joshua HardwickJoshua Hardwick

Everyone loves hearing what industry influencers have to say; that’s why there’s so many “X influencers reveal their favourite [TOPIC] tip” posts around (i.e. “expert roundup” posts), like this one:

[ecko_wide]experts-post[/ecko_wide]

But – as these are becoming fast overused – interviewing one industry expert in-depth will often lead to a greater number of links.

This interview with Rand Fishkin by Groove has 48 links from 30+ referring domains:

[ecko_wide]moz-links[/ecko_wide]

Here’s how to create a (successful) interview post:

  1. Find an industry expert
  2. Convince him/her to do an interview with you
  3. Ask the right questions (important!)

While you might have an idea of who you’d like to interview, it may simply be the case that they rarely do interviews and therefore, aren’t open to being interviewed.

It’s therefore best to check that they’ve actually been interviewed previously – and ideally relatively recently – before wasting valuable time outreaching to them.

Here’s a Google search operator to do this:

[ecko_wide]influencer-search-1[/ecko_wide]

(and this one:)

[ecko_wide]influencer-search-2[/ecko_wide]

Note: It also pays to restrict the results to those from within the last 6-12 months.

To do this, click “Search tools” from the menu:

[ecko_wide]search-tools-influencer[/ecko_wide]

Then “Any time” > “Custom range…”

[ecko_wide]custom-range[/ecko_wide]

Enter the data range for the last six months.

[ecko_wide]6-month-range[/ecko_wide]

If your chosen influencer has done one-or-more interviews in this time period, they’ll likely be open to doing more.

It’s then simply a case of getting in touch and asking; here’s a basic outreach template:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

I don’t want to waste your valuable time, so I’ll keep this brief: I’d be super-interested in interviewing you for [WEBSITE] and was wondering if you’d be interested?

Let me know and we can discuss.

[YOUR NAME]”

If you get the go-ahead, your work isn’t complete: you then need to ask the right questions in order to create a “linkworthy” interview.

Perhaps the easiest way to do this is to ask your followers and subscribers what you should ask (so you’re essentially crowdsourcing your questions); by doing this, you’ll ensure that your interview appeals to the maximum number of people.

Don’t forget to promote (i.e. conduct outreach for) your interview once complete for maximum results links.

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