The SEO Project

Improve Popular Content

Joshua HardwickJoshua Hardwick

Most influential bloggers are leaders in their niche because they’re perfectionists:


This usually means that they have some epic content sitting on their site.

For example, Neil Patel has hundreds of epic posts on his website,

No matter how good a piece of content is, though, it can always be improved.

If you can figure out a way to improve one (or more) of their most popular posts, chances are they’ll be more than happy to reward you with a link.

Here’s the process:

If you’re struggling to find popular content, you can use a tool like BuzzSumo (or Ahrefs content explorer) to find highly-shared content in your niche.

Just enter a keyword in the search box (e.g. “link building”:


Look over the content you find and think of ways to add value using:

Whatever your idea is, go ahead and create the improvement.

Note: You can hire a low-cost freelancer to do this if you’re unable to do it yourself. Example:


Finally, reach out to the original blogger and share what you’ve created.

Here’s the important part: don’t just tell them about your improvement, give it away to them for free. Explain that you would be more than happy for them to include it in their post, but ask if they’d be willing to link back to your site in return.

Here’s an outreach script you can use:

“Hey [NAME],


I was just reading one of your posts about [INSERT TOPIC]. Really eyeopening stuff!

In fact, your post actually got me inspired, and I ended up making a {CHECKLIST | TUTORIAL VIDEO | CHEAT SHEET} which you can see here: [INSERT LINK]

I’d love to hear your thoughts.


PS. I’d also be 100% happy for you to include it in your post if you so-wished, just let me know.”

Comments 2
  • Andy Drinkwater
    Posted on

    Andy Drinkwater Andy Drinkwater

    Reply Author

    I have used this myself on a number of occasions in the past, and it works really well if you are in a niche that has dodgy data or is seen as a bit boring.

    Top work in here 🙂

    • Joshua Hardwick
      Posted on

      Joshua Hardwick Joshua Hardwick

      Reply Author

      I agree, Andy, really great way of building relationships with worthwhile bloggers too (which is what it’s all about in the long run).