While contributing to (and creating profiles on) forums/communities can land you a few low-value backlinks, like this one:
Creating your own community or forum will often generate more, higher-quality links.
It doesn’t matter if it’s a forum, social network, Q&A site, or some other form of online community (e.g. Reddit, Inbound.org, etc.), doing so will often lead to an influx of backlinks from all the right places.
Here’s how to do it:
- Create a forum/community
- Promote it
While the process of creating your own forum or community might sound difficult, it can actually be done with relative ease, thanks to already-existing, out-of-the-box software.
Here are a few software options:
- Vbulletin: Open source forum software
- Simple Press: WordPress forum plugin
- BuddyPress: WordPress community software/plugin
- Qhub: Q&A site software (+ WordPress plugin)
- Telescope App: Reddit clone (for online community creation)
When you have your forum/community ready-to-go, you’ll need to give it some promotion – after all, no forum or community is useful without contributors and members.
The easiest way to do this is to let influential bloggers in your industry know about your creation.
Use tools like Followerwonk to find them, then reach out using this template:
I’m [YOUR NAME], [POSITION] at [WEBSITE].
I wanted to get in touch briefly as I’ve just launched a community aimed at the [INDUSTRY] industry.
It’s basically a [FORUM | Q&A SITE] for the industry; thought you might want to take a look?
Let me know and I’ll send the link 🙂
Note: The trick to gaining many high-quality backlinks over a long period of time is to create a hugely popular forum/community. This is easier said than done (as it’ll require a lot of effort on your part), but if you can pull it off, you’ll find that you’ll naturally attract some great backlinks on a regular basis.
You can also use resource page link building to build a few extra links to your newly-created forum or community.
- Find lists/directories of the best forums/communities in your industry
- Suggest they add your newly-created forum/community to the list
Here are a few search terms you can use to find these pages:
Note: Follow the remaining steps under resource page link building after you find these pages.