Blog commenting is a link building tactic that has been around for the best part of a decade (probably longer).
It’s not as effective as it used to be, as most blog comments these days have a “nofollow” tag applied to them:
“Nofollowed” links won’t help your site to rank directly – but they still have the power to bring referral traffic.
They also work well for diversifying your link portfolio.
Note: There are still “dofollow” opportunities out there, but they’re few and far between.
Here’s how to do it:
- Find popular blog posts in your niche
- Check if the post allows comments (with links)
- Post a thoughtful, useful comment on the post
Start by finding niche-related blogs that allow comments using these search operators:
It’s best to leave comments on popular posts, as these will likely send the most referral traffic back to your website.
You can find the most popular posts by looking at the number of comments – the higher the number, the better.
When you find a blog post that looks promising, leave a thoughtful response via the commenting system:
Here are some guidelines for blog commenting:
- Name – always use your real name. Never use the keyword you’re trying to rank for (e.g. “car loans”) as the name as it’ll almost always get caught by the spam catcher and your comment will end up in the trash
- Email – use your real email, not a fake one
- Website – either use your homepage or leave this blank (include your link in the body of your actual comment, instead)
- Comment – this is the most important part: make sure it’s well thought-out and adds value to the post. The more thought you put into this, the more referral traffic you’re likely to get
IMPORTANT: Never automate blog comments using comment posting software (e.g. Scrapebox). It just looks spammy and 99% of your comments will never get approved, which means no link whatsoever.