Bloggers love to win awards…
If you run a relatively well-known website/blog (or happen to be a relatively authoritative figure) within your industry, you can use this to your advantage.
By creating your own blog awards post.
Here’s how to do it:
- Create a “blog awards” post listing the top X blogs (or people) in your industry and publish it on your site
- Design a “featured/winner” badge
- Send your badge to those mentioned in your post for them to place on their site
To create your post, you need to first round up a handful of great bloggers in your industry.
If you’re familiar with your industry (which you should be), you’ll probably know a few great bloggers already.
If not, you can find existing lists of great industry bloggers using these Google search operators:
Make a list of the bloggers you see popping up time and time again – it’s best to aim for a list of at least 10-15 different names.
Next, create a blog post featuring the bloggers you found, titled something along the lines of “Blog Awards: X Bloggers to Follow in INDUSTRY Right Now”.
Here’s an example:
Next, you need to get an “awards” badge created – a little like this one:
If you don’t have the skills to create this yourself (or simply can’t be bothered), you can get one created on Fiverr for just $5…
Finally, you need to reach out to the bloggers mentioned on your list and let them know about the “award” they’ve won.
Make sure to send along the badge too, and kindly suggest that they might like to add it to their site.
Here’s an outreach template:
I’m [YOUR NAME], [POSITION] at [WEBSITE].
We’ve just published a list of the best bloggers in [INDUSTRY] and you made the list!
Here’s the post if you want to check it out: [INSERT LINK TO THE POST]
Thanks for writing such great content – it doesn’t go unnoticed!
PS. We also designed a cool “winner” badge that you might like to add to your site? Here’s the link: [INSERT LINK TO THE BADGE]”
Important: Make sure that your badge links back to your “awards” page.
If you find you’re struggling to convince bloggers to embed your badge, it may be worth paying one of the top – most well-known – bloggers from your blog awards post to embed the badge on their site.
You can then use that fact as leverage when reaching out to the other bloggers from your post, as they’ll likely be more inclined to embed the badge if a top blogger has already done-so.
Disclaimer: This “trick” is technically against Google’s TOS, so use it at your own risk.