The SEO Project

Ask Customers/Clients

Joshua HardwickJoshua Hardwick

Believe it or not, customers and clients are often a great source of links.

Not only are they already familiar with your brand, but also (hopefully) like whatever it is that you sell.

With so many people having their own blogs these days, a good chunk of your customers/clients probably have the power to link to your website.

They just need an incentive to do-so.

Here’s how to do it:

Finding clients with their own blogs is most likely easier than finding customers (unless you’re in the B2B retail space), as nearly all companies have their own blogs these days.

Use these Google search operators to check if your customers/clients have their own blogs:

[ecko_wide]google-search-operator-clients-customers[/ecko_wide]

And:

[ecko_wide]google-search-operator-clients-customers-2[/ecko_wide]

If any of your clients do have their own blogs, there are a few incentives you can use to obtain a link:

For customers, things can be more difficult, but you can sometimes figure out which customers have blogs by using an “are you a blogger?” “feeler” email.

Here’s a template:

“Hey [NAME],

It’s [YOUR NAME], [POSITION] at [WEBSITE].

I was just on your site and noticed you have a company blog. 

I know we’ve been working together for a while now, and I was wondering if you’d consider adding a link to us on your blog?

I’d me more than happy to give you a 20% discount on your next order if you would consider linking to us on [INSERT PAGE]

Let me know.

Thanks,

[YOUR NAME]”

Note: Even if some of your customers happen to be bloggers, they may still choose to ignore your email. Therefore, it’s important to make it clear to customers that there will be “something in it for them” should they reply.

Here’s how to get customers to link to you:

It’s important not to be too “pushy” with customers and clients. It’s not worth losing their business for the sake of a simple backlink, so don’t keep hassling them if they don’t respond (or are simply not open to the idea of linking).

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