The SEO Project

Alumni News/Spotlight

Joshua HardwickJoshua Hardwick

Most universities/colleges have a section of their website(s) dedicated to their alumni.

This often includes an “alumni news” or “alumni spotlight” section, like this one from UC Davis:


These sections usually include graduate “success stories”…


…which – as you might have guessed – often link out to any associated websites:


If you have any employees who are graduates (or happen to be working with a client who employee’s recent graduates), you can take advantage of these pages for link building purposes.

Here’s how to do it:

Finding out which universities should be relatively straightforward, here’s how:

Note: This strategy will typically work best with your top employees, so if you’re running a company with hundreds and thousands of employees, it’s best to execute this tactic with only your top 1-10% of employees.

If any of your employees did attend a university, start hunting for “alumni news” or “alumni spotlight” sections for that university.

Here’s a couple of Google search operators you can use:




If you find that the specified university does have one of these pages, have a click around and check to see if any of the news/spotlight posts are actually linking out to external/associated websites.

If not, they’re no use.

But, if they do, find the contact details for the person responsible for the alumni section, then reach out to them with this email template:

“Hey [NAME],


I’m a [YEAR] graduate, and I was wondering if it might be possible to submit a news story for inclusion in your alumni news section?

Let me know,



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