The SEO Project

Alumni Directories

Joshua HardwickJoshua Hardwick

Many universities/colleges not only have dedicated alumni news sections, but also alumni directories hosted on their websites.

Here’s an example of one:


These directories typically give information about universities graduates (i.e. alumni), with each graduate having his/her own profile.

Graduates are able to set up and fill out their profiles on their own, and they can often include links to associated websites and resources.

Here’s how to do it:

Finding out which universities should be relatively straightforward, here’s how:

Note: This strategy will typically work best with your top employees, so if you’re running a company with hundreds and thousands of employees, it might be best to execute this tactic with only your top 1-10% of employees.

If any of your employees did attend a university, start hunting for an alumni directory on their university website.

Here’s a couple of Google search operators you can use:




If you find one, check to see if any of the alumni profiles contain external links (you’ll need to do this manually).

If they do, kindly ask your employee(s) to fill out a profile on the website and link to your company website in the process.

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