The SEO Project

Inverted Broken Link building

Joshua HardwickJoshua Hardwick

Broken link building involves finding industry-specific pages with broken links (i.e. pages linking out to resources that are no longer there), then telling the webmaster about this problem.

While doing-so, you also suggest a link (usually to your own site) as a “replacement” for that broken link.

Although this can work well, webmasters are sometimes less-than-eager to “replace” the link with the replacement you suggest, as often, it isn’t an exact replacement.

Example:

You find a broken link to a page entitled “Broken link building with Raven’s Link Manager and local directories”:

broken-link-inverted

 

You decide to reach out to the webmaster to let him/her know about the issue.

You also suggest replacing the broken link with a link to your content – this happens to be a page titled “A Step by Step Guide to Modern Broken Link Building”.

While this content is similar, it’s not an exact replacement for the broken link, as it doesn’t talk about using Raven’s Link Manager at all.

Therefore, the webmaster decides to ignore your link replacement request.

Inverted broken link building involves turning this process on it’s head, by recreating the broken content and improving it.

Here’s how to do it:

  1. Find industry-specific broken links
  2. Find the broken link(s) with the most backlinks
  3. Recreate the broken content (but make it better)
  4. Reach out and suggest your new content as the replacement

It’s a very similar process to broken link building.

The main difference is the fact that you’re creating content specifically for this purpose, rather than simply “trying your luck” by suggesting a similar, already-created piece of content as the alternative.

Start by finding a bunch of resource pages in your industry.

Broken links can often be found in abundance on “resource” pages, so here’s a good search operator to get started:

inverted-broken-link-search-operator

Check each page for broken links using the LinkMiner Google add-on:

inverted-linkminer

Add any broken links to a spreadsheet.

When you’ve got at least a handful, copy/paste them all into Ahrefs batch checker, then order the results by number of links (high to low):

ahrefs-batch-inverted

If any of the broken links have a substantial number of links pointing to them (20+), plug the URL into Wayback Explorer – this lets you go back in time and view the content that used to be there:

inverted-wayback

If it looks like a good piece of content (i.e. linkworthy), recreate it on your site, but make it a lot better, so:

When you’ve recreated a piece of content, reach out to all of the linkers of the old broken content and suggest your content as the replacement.

Here’s a script:

“Hey [NAME],

I was just reading your post about [INSERT PAGE TOPIC/TITLE HERE] and noticed one of the links on the page was broken.

It’s the one linking out to [INSERT BROKEN LINK LOCATION] – not sure why, but it’s not there.

Just thought I’d give you a heads-up, as I actually recreated, improved and republished that post a bit back.

Here’s the link: [INSERT LINK TO YOUR CONTENT]

Might be worth replacing the link on the page?

Thanks,

[YOUR NAME]

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