When guest posting, you can usually include a link back to your website within your “author bio”:
This leaves an obvious footprint in your link profile.
While this may not be an issue at the moment, Google is known for targeting certain types of links from time to time via algorithmic penalties.
It’s likely only a matter of time until these types of “author bio” links are targeted (and probably devalued).
The obvious solution to this problem would be to include a link to your site within the main body of your guest post (i.e. within the content itself) – rather than the author bio – but most reputable webmasters aren’t keen on allowing this.
You can workaround this issue using “image credit links”.
Here’s how to do it:
- Write your guest post as normal
- Add a relevant image within the article body (one that was originally featured somewhere on your website)
- Add an “image credit/source” link in your guest post directly below the image
Begin by drafting your guest post as you normally would:
This means doing the following:
- Writing a high-quality piece of content specifically tailored to the site you’re targeting
- Including relevant images from a variety of sources (note: it’s best to opt for royalty-free images here)
- Linking out to relevant sources within the content itself (if appropriate)
Note: It usually pays to get your guest post idea approved by the website you have in mind before you begin writing your post, otherwise you’ll most likely end up wasting a lot of time.
Next, you need to make the small edit of adding an image (taken from your site) within the guest post content.
There are two ways to do this:
- Find a relevant image already on your site (ideally from the page you wish to build a link to), then add it to the guest post you’ve just written
- Create a relevant image for the guest post, then add that image to whichever page on your site that you wish to build a link to
Fiverr is a good place to start if you need an image creating:
Note: Whichever method you choose, it’s important to ensure that the image is relevant to both the guest post and your own website. Don’t force an irrelevant image just so you can use this technique.
Now you’ve inserted the image into your guest post, you need to add an “image credit/source link” within the content.
The best place for this is just below the image itself.
Here’s the typical format for an image credit link:
Finally, submit your guest contribution to the site. 9 times out of 10, they’ll leave the image credit links exactly as you wrote them.
Note: The beauty of this method is that you can manipulate the anchor text however you like. But, if you make it too obvious, your guest post will likely get rejected by the webmaster (and you’ll probably lose their trust too).