The SEO Project

Help Update Old Content

Joshua HardwickJoshua Hardwick

Even the best blogs have outdated content, as it’s almost impossible for bloggers to keep constantly updating old content, especially when they have hundreds – possibly even thousands – of posts on their site.

If you can help bloggers keep their site up-to-date, they’ll likely be happy to reward you with a link.

Example:

In 2010, Pat Flynn – founder of Smart Passive Income – wrote a post entitled: The Backlinking Strategy That Works:

backlinking-strategy-that-works-spi-original

It was a super in-depth post and contained a lot of information and advice that worked well at the time of publishing.

But, just a few years later, that same advice was completely outdated.

Brian Dean – founder of Backlinko.com – alerted Pat about this problem and offered to write an updated version of the post, which he could then publish on his blog.

Pat jumped at the chance, and in 2014, he published Brian’s updated post entitled: The Backlinking Strategy That Works: 2014 and Beyond Edition on the Smart Passive Income Blog:

backlinking-strategy-that-works-spi-new

And, of course, it linked back to Brians website:

spi-backlinko-link

Here’s the process:

  1. Find outdated content in your niche
  2. Help the blogger update it

First, go to Google and search for a broad, niche-related keyword (e.g. “SEO” or “link building”, if you were in the SEO niche), like this:

broad-keyword

Note: You may also wish to add the inurl:”blog” operator to help restrict the results to blog posts, rather than generic site pages:

broad-keyword-plus-operator

Next, go to “Search Tools”, select the “Any time” drop-down menu, then select “Custom range…” at the bottom:

custom-range-link-building

Here, you need to restrict the search results to content at least a few years old, so choose a date range that works for your industry:

range-product

It’s now a case of sifting through the search results (which should all be at least a few years old) and looking for outdated content.

When you find a post that fits the bill, make a note of the URL, the author, their contact details, and how the post could be brought more up-to-date.

Next, you need to contact the author and propose helping to update the content. Here’s a template:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

I just stumbled across your post about [POST TOPIC] and noticed it was getting a bit outdated. For example, the part about [MENTION A SPECIFIC PART FROM YOUR NOTES] is kind-of no longer holds true (as I’m sure you’re already aware).

I still think the post has real potential, though, and if you’re open to it, I’d like to offer to write an updated version of the post for you, which you could then publish on your site.

What do you think?

[YOUR NAME]”

If they give you the go-ahead, write an updated version of the post and send it to them.

Here’s a template for the response:

“[NAME], I’ve attached my initial draft. Take a look and let me know what you think; I’m more than happy to make any changes you feel might be necessary.

Thanks,

[YOUR NAME]”

Note: Remember to include your author bio and link, as that’s the whole point!

It’s then simply a case of waiting for them to publish the post on their site.

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