The SEO Project

Debunk Myths

Joshua HardwickJoshua Hardwick

No matter what industry you’re in, there will be at least one commonly believed myth or misconception that – most likely – frustrates you:

jackie-meme

By letting everyone know about this myth and setting the record straight in a big, bold manner, you’ll often get a significant amount of attention (and therefore links).

Here’s the process:

Unfortunately, there’s no fool proof method for discovering myths and misconceptions in your industry; you’ll instead need to rely on your experience and expertise to do-so.

Having said that, here’s a Google search operator that might yield some results if you’re really struggling:

myth-operator

If you do this for the SEO niche, you’ll see quite a few results:

seo-myths

Once you’ve found a super-frustrating myth/misconception, you’re going to have to prove it wrong; the best way to do this is in a written blog post, like this one:

ranking-factors-myth

When you’ve written your post and published it, there’s two paths you can take:

If you’re going down the promotion route, here are some people you might want to promote it to:

Here’s a basic outreach template you can use to do-so:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

I couldn’t help but notice that you [PREVIOUSLY WROTE ABOUT | PREVIOUSLY COMMENTED ON A POST ABOUT] the idea that [INSERT MYTH].

It drives me insane (I’m sure it does you too) that this idea is constantly held as the gospel truth, despite it clearly being a myth; so, I decided to write a post disproving it once and for all.

Fancy checking it out?

[YOUR NAME]”

If they check out your post and seem to react positively, you can then consider asking them to share or link to it.

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