The SEO Project

Curate the Web

Joshua HardwickJoshua Hardwick

No matter what you search for online, you can guarantee that there are thousands – if not millions – of pieces of content relating to that topic.

For example, Googling “best restaurant in London” returns over 194,000 results:

best-restuarants-in-london

While the sheer abundance of information is a big plus-point for the web, it can make things difficult when you’re trying to learn something.

Example:

You’re new to SEO and you want to learn more about link building, so you Google the phrase “link building”.

The result: over 49 million results:

link-building-google-search

Although Google do their best to rank these results in the best order, their algorithm is far from perfect.

Therefore, some of the advice and information given (even in the top ranking results) may not be up to scratch.

Ideally, what you need is for someone to curate the best resources related to link building, and put them on one webpage.

This is exactly what Brian Dean – founder of Backlinko – did with his “definitive guide to link building”…

backilinko-link-building

It attracted a lot of links (349 referring domains, according to Ahrefs).

But, although it was nothing more than a simple curated list of the best link building resources on the web…

backlinko-link-building-curated

…it made the topic super easy-to-understand.

Here’s how you can do it:

If you’re struggling for topic ideas, go to the Google Keyword Planner and enter a broad keyword related to your niche (e.g. “SEO”).

google-keyword-planner

Google will then suggest other similar keywords:

google-keyword-ideas

Choose a few with a relatively high search volume, then Google each phrase and check if there’s already a well-curated resource ranking in the top 10.

If not, you’ve found an opportunity.

Start researching and handpicking resources related to that topic.

Note them in a spreadsheet:

link-building-curated-google-drive

Next, list them all together in a single blog post.

Make sure it’s laid out nicely and well-designed.

Finally, reach out to people to let them know about your resource.

Here’s a template you can use:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

Just wanted to let you know that I recently put-together a list of epic resources in [INDUSTRY NAME].

Obviously, your post on [INSERT POST TOPIC] was included (as it’s absolutely incredible!).

Here’s the post if you want to take a look: [INSERT LINK TO YOUR POST].

PS. Might make a nice addition to this page: [INSERT PAGE ON THEIR SITE THAT YOU WANT A LINK FROM]?

Best,

[YOUR NAME]”

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