The SEO Project

Coin a New Term

Joshua HardwickJoshua Hardwick

Coining a new term in your industry is a great way of generating “buzz” for your brand.

But, it’s also a great way to build a tonne of backlinks.


A couple of years ago, Brian Dean coined “The Skyscraper Technique“.

Since then, it has been mentioned on pretty much every SEO/marketing blog out there, including Ahrefs:




And even QuickSprout:


It’s the same story for “10x content” – a term originally coined by Rand Fishkin in this Whiteboard Friday video.

A quick Google search for the phrase “10x content” finds 12,500 results (most of which mention Rand himself and link back to Moz) :


It’s even been mentioned on Forbes (the holy grail of any link building campaign):


While you may be able to grab a few backlinks from this technique naturally, you’ll need to take a proactive approach to maximise the results from the link building perspective.

Here’s how to do it:

Coining a new industry term might seem like a difficult process, but it doesn’t have to be.

For example, the Skyscraper Technique wasn’t anything particularly new; it’s simply the process of creating better content than the competition and then stealing their links.

But, the coined term made the technique easy to visualise and understand. Thus, it gained significant traction.

Here are a few simple ways you can coin a new term (or idea):

If you can do one (or more) of the above, the actual naming process should be a little more straightforward.

When you have your coined term/process/idea, you’ll need to publish and promote it.

Outreaching to influencers is the best way to do this, as you’ll need your coined term to gain traction before moving on to the next stage (i.e. follow-ups).

Note: The promotion process may not be 100% necessary if you’re already influential in your space (as people will most likely come across it already), but promotion is almost always a good idea with this technique.

You’ll likely notice a few links coming in without much effort, once your term gains some traction.

Next, set up alerts for whenever your coined term is mentioned using Google Alerts:


Doing this will allow you to monitor whenever someone mentions your coined term; it’ll even tell you the exact URL where the term was mentioned.

Each time you receive a mention alert, go and check out the URL. Use CTRL+F to find your coined term on the page and check whether or not the blogger has linked back to your site (i.e. the source) from their post. If they haven’t, it’s worth trying to “reclaim” the link. F

Find their contact details (email address or Twitter handle is best – you can usually find these somewhere on the site) then reach out to them using this template:

“Hey [NAME],


I just noticed you mentioned [YOUR TERM NAME] in your recent blog post, so thanks for that! 🙂

Just wondering, is the any chance you’d consider adding the link to the post as well?

I think it would be super-useful for your visitors if there was a live link (as they could then check out the full post pretty easily).

Let me know if this is possible and if so, anything I can do to help.


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