The SEO Project
The SEO Project
Joshua Hardwick
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Joshua Hardwick

The “Go-to Resource” Technique

Most people instantly turn to the web when they want to learn something new. This is because it’s free, highly-organised (thanks to Google), and information can be consumed in a variety of different formats (such as video): [ecko_wide][/ecko_wide] But sometimes, you just want one resource to tell you everything you need to know. If you [...]

Joshua HardwickJoshua Hardwick

Reverse Engineer Successful Content

Reverse engineering assets involves finding what’s worked in the past for your competitors, then stealing replicating their success. The process not only involves looking at which of your competitors’ assets were successful, but also figuring out why, then finally attempting to replicate their success. Here’s how to do it: Find [...]

Joshua HardwickJoshua Hardwick

Convert Mentions to Links

Every day, big brands like Walmart, McDonalds, Apple, Microsoft, etc. get mentioned thousands – if not millions of times – on the web. Here’s just one mention for Apple from today (24/05/2016): [ecko_wide][/ecko_wide] But, not everyone who mentions them will choose to link to their site. People simply forget, are too lazy to add [...]

Joshua HardwickJoshua Hardwick

Blogger Reviews

Bloggers love free stuff… [ecko_wide][/ecko_wide] But, “free stuff” doesn’t have to be limited to stunningly well-wrapped gifts from Larry Kim… In fact, if you sell anything of value (e.g. software, e-course, services, SaaS app, etc.), you can give it away to bloggers in return for a link totally non-biased [...]

Joshua HardwickJoshua Hardwick

National Days & Events

National days and events are constantly occurring. Here’s a handful of them: International Coffee Day (1st October) National Poetry Month (April) Movember (November) Vegetarian Awareness Month (October) Valentines Day (14th February) Because many of these events occur annually, it’s good to keep them in mind when creating or [...]

Joshua HardwickJoshua Hardwick

Become a Columnist

Guest posting involves writing for a site, getting a link, then swiftly moving on to the next site. It continues like this indefinitely. Eventually though, you’ll run out of sites (well, you probably won’t run out of actual sites, but you’ll definitely run out of worthwhile ones). The solution is simple: stop writing for every site under [...]

Joshua HardwickJoshua Hardwick

Flippa Link Building

Flippa is a marketplace where webmasters (or aspiring webmasters) can go to purchase both new and already established websites: [ecko_wide][/ecko_wide] It’s like eBay for websites… There are thousands of websites for sale of Flippa at any one time, and many of them have been established a number of years, such as this one: [...]

Joshua HardwickJoshua Hardwick

Wikipedia Broken Link Building

Broken link building usually involves this 4-step process: Find resource pages Check for any broken links Reach out to the webmaster (only if you find any broken links) Suggest your link as a replacement While resources pages are great places to find broken links (due to the sheer number of external links they hold), Wikipedia is another [...]

Joshua HardwickJoshua Hardwick

Dead Content Recreation

Broken link building involves finding sites with broken links (i.e. those linking out to pieces content that is no longer there), then suggesting that they replace the link with a similar (but not identical) link to your site. This can sometimes work, but more often that not, the response you get from webmasters will be a little [...]

Joshua HardwickJoshua Hardwick

Live Blogging

Apple fanboys fanatics will be no strangers to the concept of live blogging. Whenever Apple holds one of their infamous events, hundreds of tech websites will live-blog the entire thing, including Mashable: [ecko_wide][/ecko_wide] …Gizmodo: [ecko_wide][/ecko_wide] And many others sites. If you’re unfamiliar with the concept [...]

Joshua HardwickJoshua Hardwick