The SEO Project
The SEO Project
Joshua Hardwick
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Joshua Hardwick

Create Simple Images from Data

Information can be difficult to consume, especially in large quantities. That’s partly why easy-to-digest “infographics” have become so popular over the years… But, you don’t have to create a lengthy (and often expensive) infographic to represent most data; you can simply create small and simple graphics instead. These can [...]

Joshua HardwickJoshua Hardwick

Resource Page Link Building

Resource pages are nothing more than curated webpages, which link to the best pieces of content (i.e. resources) in a given niche. These links can be either internal (i.e. to pages on the same domain) or external (i.e. to pages on an external website). Here’s an example: These pages provide the perfect link building opportunity as [...]

Joshua HardwickJoshua Hardwick

The Copycat Technique

By researching your competitors, you’ll be able to uncover hundreds (if not thousands) of potential link opportunities. Here’s how to do it: Find competitors URLs Extract their backlinks (using Ahrefs/OSE/Majestic/etc) Sift through the results to find the best link opportunities First, open Simple SERP Scraper and enter a keyword that [...]

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Publish Original Data

Journalists, publishers and bloggers are always on the lookout for original data. This is because they often link out to sources to back-up points made in their articles. For example, this article on Forbes links out to a post about SnapChat on a third-party site: No matter what your company does, you can almost always find some original [...]

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The Crowdsourced Contributor Technique

Crowdsourced content is ridiculously popular these days. This is mainly due to the fact that it allows webmasters to create high-quality content with less effort (as most of the content is essentially crowdsourced and contributed by other people). Here’s an example of a crowdsourced post (from AgencyAnalytics): It essentially gives [...]

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The “Shoulder Niche” Approach

If you’re struggling to get links from those in your industry – which can often happen if many of them see themselves as your competitors – it’s worth exploring a “shoulder niche” for content outreach. For example, here’s the example Brian himself gives: if you were in the “pest control” niche, these would be a few possible [...]

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List Posts

If you Google almost anything these days, you’ll probably come across one (or more) list posts on the first page. For example, take a look at the search results for “how to make money online”: Not only are the majority of first page results numbered list posts, Google even includes a featured snippet. Here’s how to create your own [...]

Joshua HardwickJoshua Hardwick

Interview “Influencers”

Everyone loves hearing what industry influencers have to say; that’s why there’s so many “X influencers reveal their favourite [TOPIC] tip” posts around (i.e. “expert roundup” posts), like this one: But – as these are becoming fast overused – interviewing one industry expert in-depth will often lead to a greater number of links. This [...]

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Reclaim Links from “Scraped” Content

Sometimes, you’ll find that your blog posts end up being republished by other websites, and you’ll probably feel like this: This happens because some webmasters scrape posts from a number of sites and republish them word-for-word on their own blogs. In theory, there’s nothing wrong with this as long as they link back to the [...]

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The “Go-to Resource” Technique

Most people instantly turn to the web when they want to learn something new. This is because it’s free, highly-organised (thanks to Google), and information can be consumed in a variety of different formats (such as video): But sometimes, you just want one resource to tell you everything you need to know. If you can create the “go-to [...]

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