The SEO Project
The SEO Project
Joshua Hardwick
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Joshua Hardwick

Resource Page Link Building

Resource pages are nothing more than curated webpages, which link to the best pieces of content (i.e. resources) in a given niche. These links can be either internal (i.e. to pages on the same domain) or external (i.e. to pages on an external website). Here’s an example: These pages provide the perfect link building opportunity as [...]

Joshua HardwickJoshua Hardwick

The Copycat Technique

By researching your competitors, you’ll be able to uncover hundreds (if not thousands) of potential link opportunities. Here’s how to do it: Find competitors URLs Extract their backlinks (using Ahrefs/OSE/Majestic/etc) Sift through the results to find the best link opportunities First, open Simple SERP Scraper and enter a keyword that [...]

Joshua HardwickJoshua Hardwick

Publish Original Data

Journalists, publishers and bloggers are always on the lookout for original data. This is because they often link out to sources to back-up points made in their articles. For example, this article on Forbes links out to a post about SnapChat on a third-party site: No matter what your company does, you can almost always find some original [...]

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The Crowdsourced Contributor Technique

Crowdsourced content is ridiculously popular these days. This is mainly due to the fact that it allows webmasters to create high-quality content with less effort (as most of the content is essentially crowdsourced and contributed by other people). Here’s an example of a crowdsourced post (from AgencyAnalytics): It essentially gives [...]

Joshua HardwickJoshua Hardwick

The “Shoulder Niche” Approach

If you’re struggling to get links from those in your industry – which can often happen if many of them see themselves as your competitors – it’s worth exploring a “shoulder niche” for content outreach. For example, here’s the example Brian himself gives: if you were in the “pest control” niche, these would be a few possible [...]

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List Posts

If you Google almost anything these days, you’ll probably come across one (or more) list posts on the first page. For example, take a look at the search results for “how to make money online”: Not only are the majority of first page results numbered list posts, Google even includes a featured snippet. Here’s how to create your own [...]

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Interview “Influencers”

Everyone loves hearing what industry influencers have to say; that’s why there’s so many “X influencers reveal their favourite [TOPIC] tip” posts around (i.e. “expert roundup” posts), like this one: But – as these are becoming fast overused – interviewing one industry expert in-depth will often lead to a greater number of links. This [...]

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Reclaim Links from “Scraped” Content

Sometimes, you’ll find that your blog posts end up being republished by other websites, and you’ll probably feel like this: This happens because some webmasters scrape posts from a number of sites and republish them word-for-word on their own blogs. In theory, there’s nothing wrong with this as long as they link back to the [...]

Joshua HardwickJoshua Hardwick

The “Go-to Resource” Technique

Most people instantly turn to the web when they want to learn something new. This is because it’s free, highly-organised (thanks to Google), and information can be consumed in a variety of different formats (such as video): But sometimes, you just want one resource to tell you everything you need to know. If you can create the “go-to [...]

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Reverse Engineer Successful Content

Reverse engineering assets involves finding what’s worked in the past for your competitors, then stealing replicating their success. The process not only involves looking at which of your competitors’ assets were successful, but also figuring out why, then finally attempting to replicate their success. Here’s how to do it: Find [...]

Joshua HardwickJoshua Hardwick