The SEO Project
The SEO Project
Joshua Hardwick
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Joshua Hardwick

The Influential Commenter Upsell Technique

People who have already commented on your blog are likely to be great prospects for promoting future (or other already-existing) content. Why? Because they’ve engaged with you before, meaning that they’re clearly fans of your content. Some may even have commented multiple times, like fellow SEO, Venchito Tampon has on Brian [...]

Joshua HardwickJoshua Hardwick

Create Simple Images from Data

Information can be difficult to consume, especially in large quantities. That’s partly why easy-to-digest “infographics” have become so popular over the years… [ecko_wide][/ecko_wide] But, you don’t have to create a lengthy (and often expensive) infographic to represent most data; you can simply create small and simple [...]

Joshua HardwickJoshua Hardwick

Resource Page Link Building

Resource pages are nothing more than curated webpages, which link to the best pieces of content (i.e. resources) in a given niche. These links can be either internal (i.e. to pages on the same domain) or external (i.e. to pages on an external website). Here’s an example: [ecko_wide][/ecko_wide] These pages provide the perfect link [...]

Joshua HardwickJoshua Hardwick

The Copycat Technique

By researching your competitors, you’ll be able to uncover hundreds (if not thousands) of potential link opportunities. Here’s how to do it: Find competitors URLs Extract their backlinks (using Ahrefs/OSE/Majestic/etc) Sift through the results to find the best link opportunities First, open Simple SERP Scraper and enter a keyword that [...]

Joshua HardwickJoshua Hardwick

Publish Original Data

Journalists, publishers and bloggers are always on the lookout for original data. This is because they often link out to sources to back-up points made in their articles. For example, this article on Forbes links out to a post about SnapChat on a third-party site: [ecko_wide][/ecko_wide] No matter what your company does, you can almost [...]

Joshua HardwickJoshua Hardwick

The Crowdsourced Contributor Technique

Crowdsourced content is ridiculously popular these days. This is mainly due to the fact that it allows webmasters to create high-quality content with less effort (as most of the content is essentially crowdsourced and contributed by other people). Here’s an example of a crowdsourced post (from AgencyAnalytics): [...]

Joshua HardwickJoshua Hardwick

The “Shoulder Niche” Approach

[ecko_quote source=”Brian Dean (Backlinko)”][A “Shoulder Niche” is] a niche that is closely related to your sites main topic. [/ecko_quote] If you’re struggling to get links from those in your industry – which can often happen if many of them see themselves as your competitors – it’s worth exploring a “shoulder [...]

Joshua HardwickJoshua Hardwick

List Posts

If you Google almost anything these days, you’ll probably come across one (or more) list posts on the first page. For example, take a look at the search results for “how to make money online”: [ecko_wide][/ecko_wide] Not only are the majority of first page results numbered list posts, Google even includes a featured snippet. Here’s [...]

Joshua HardwickJoshua Hardwick

Interview “Influencers”

Everyone loves hearing what industry influencers have to say; that’s why there’s so many “X influencers reveal their favourite [TOPIC] tip” posts around (i.e. “expert roundup” posts), like this one: [ecko_wide][/ecko_wide] But – as these are becoming fast overused – interviewing one industry expert in-depth will often lead to a greater [...]

Joshua HardwickJoshua Hardwick

Reclaim Links from “Scraped” Content

Sometimes, you’ll find that your blog posts end up being republished by other websites, and you’ll probably feel like this: [ecko_youtube]31g0YE61PLQ[/ecko_youtube] This happens because some webmasters scrape posts from a number of sites and republish them word-for-word on their own blogs. In theory, there’s nothing wrong with this [...]

Joshua HardwickJoshua Hardwick