The SEO Project
The SEO Project
Joshua Hardwick
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Joshua Hardwick

Case Study

A case study is “a published report about a person, group, or situation that has been studied over time”, according to Wikipedia. Here’s an example of a case study (written by Brian Dean of Backlinko): [ecko_wide][/ecko_wide] Case studies can get a tonne of backlinks, because bloggers link to them to as references. Here’s how [...]

Joshua HardwickJoshua Hardwick

Debunk Myths

No matter what industry you’re in, there will be at least one commonly believed myth or misconception that – most likely – frustrates you: [ecko_wide][/ecko_wide] By letting everyone know about this myth and setting the record straight in a big, bold manner, you’ll often get a significant amount of attention (and therefore links). Here’s [...]

Joshua HardwickJoshua Hardwick

Help Update Old Content

Even the best blogs have outdated content, as it’s almost impossible for bloggers to keep constantly updating old content, especially when they have hundreds – possibly even thousands – of posts on their site. If you can help bloggers keep their site up-to-date, they’ll likely be happy to reward you with a link. [ecko_contrast] Example: [...]

Joshua HardwickJoshua Hardwick

Reverse Image Search (Link Reclamation)

If you have images on your website (that you own the copyright to), other websites are probably republishing them without your permission. Many times, these websites not only use your images without permission, but don’t even link back to your website as the original source. For example, Infographicpedia.com has embedded an infographic [...]

Joshua HardwickJoshua Hardwick

Copy/Paste Protection

If you publish anything remotely popular on the web, it’s going to get plagiarised (yes, really). People often copy/paste chunks of content (e.g. quotes, facts, ideas, etc.) from websites and incorporate them into their own blog posts. If they link back to your site with a “source” link, this isn’t a big problem. But, most people [...]

Joshua HardwickJoshua Hardwick

Fight Viagra Hackers

Blogs are a prime target for hackers. Many target the blog commenting system to gain spammy links to their own (often dodgy) websites. Such comments typically get auto-approved by WordPress and end up going live without human approval. You can usually spot one of these spammy blog comments a mile off – they’ll generally be [...]

Joshua HardwickJoshua Hardwick

The Content Gap Technique

Not even the greatest blog post covers everything. When this happens, you have a “content gap”. [ecko_contrast] Example: The Skyscraper Technique – written by Brian Dean – is a massively well-known blog post in the SEO niche: [ecko_wide][/ecko_wide] It’s incredibly thorough, and goes into a lot of detail regarding exactly how [...]

Joshua HardwickJoshua Hardwick

Improve Popular Content

Most influential bloggers are leaders in their niche because they’re perfectionists: [ecko_wide][/ecko_wide] This usually means that they have some epic content sitting on their site. For example, Neil Patel has hundreds of epic posts on his website, QuickSprout.com. No matter how good a piece of content is, though, it can always be [...]

Joshua HardwickJoshua Hardwick

The Comment Collection Technique

The Comment Collection Technique (coined by Luke Jordan – founder of Intergeek) involves: Finding similar posts (to the one you’ve just published) that already have a lot of comments Reaching out to the commenters of that post (and telling them about your post) The reason this works well is simple: Any people that have commented on [...]

Joshua HardwickJoshua Hardwick

Short-form Link Reclamation

[ecko_quote source=”Ross Hudgens (Siege Media)”][Short form text is a] small chunk of content that you have created that is deemed worthy enough to mention, that may be plagiarised or referred to with or without a link[/ecko_quote] It could be: …a quote (source: Twitter): [ecko_wide][/ecko_wide] …a data point [...]

Joshua HardwickJoshua Hardwick