The SEO Project

Target Link Roundups

Joshua HardwickJoshua Hardwick

With over 2 million blog posts published every day, there are literally millions of new industry-related blog posts going live each month.

Not all of these blog posts are high-quality, however; there’s a lot of rehashed content in there.

Because of this, many bloggers have taken it upon themselves to curate the web themselves, by rounding up the best articles of the week/month/year from their industry and publishing them in a single blog post.

Here’s an example:

matthew-woodward-roundup

And another:

marches-hour-roundup

SEO’s refer to these types of posts as “link roundups”, and they’re pretty easy to get links from (as long as you’ve got a great piece of industry-specific content).

Here’s how to do it:

Use Google search operators to find sites that publish these kinds of posts, such as:

roundup-operator-1

And:

roundup-operator-2

Next, reach out to them with this template:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

Just wanted to quickly pitch my latest blog post for inclusion in your monthly roundup.

[INSERT BRIEF OVERVIEW OF YOUR CONTENT].

Here’s a link if you want to check it out: [INSERT LINK]

Let me know what you think 🙂

[YOUR NAME]

PS. More than happy to share the roundup with my followers – so just give me a shout when you get round to publishing it.”

Note: Don’t be too pushy when contacting them; it’s best to simply say “might be a good fit for your next roundup?” rather than “please could you link to the post in next months’ roundup post using [SPECIFIC ANCHOR TEXT]”.

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