The SEO Project

Expert Roundups (group interviews)

Joshua HardwickJoshua Hardwick

Expert roundups do exactly what they say on the tin: they “roundup” opinions, thoughts and viewpoints from industry experts into one blog post.

Such posts have become extremely popular over the last few years, and they remain one of the best (and easiest) ways to build links.

Here’s an example of an expert roundup post (created by Ahrefs):

ahrefs-expert-roundup

There are two main reasons why these posts are so popular amongst content marketers/link builders:

  1. You don’t have to create/write much content: Most of the content is created for you by the experts you choose to include. All you have to do to create the bulk of the content is reach out to a bunch of experts with a specific question – they then send you a short answer to include in your round-up. This saves a lot of time/effort/money creating content yourself.
  2. Featured “experts” will often share (and link to) your post: Because you’re including “experts” in your round-up, it’s in their best interest to promote your post. For them, being included in an “expert roundup” gives them more authority with their audience, so they often share and link to it. That means easy links for you.

Here’s how to create a (successful) expert roundup post:

Finding experts in your industry can be done by Googling the following:

Screen Shot 2016-05-20 at 16.43.48

Note down any of the influencers you find in a simple spreadsheet.

Also try to find their contact information (i.e. email address) if you can, like this:

Screen Shot 2016-05-20 at 16.50.42

Next, you need to think of a question to base your roundup post on.

This question should be simple, but it should also have enough scope to allow the “expert” to add some value to your post.

Here are a few example questions to give you some inspiration:

Notice that the questions (yes, that last one wasn’t technically a question…) are simple enough to be answered sufficiently in a few short sentences.

Steer well clear of questions that would take a while to answer, as influencers are far too busy to spend hours writing answers to your questions.

Reach out to all the influencers on your list with the same question…

…make sure to explain that you’re putting together a post and that they’ll be included in it (along with a link to their site/Twitter/etc.).

Here’s a quick outreach template:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

The reason I’m contacting you today is because I’m doing a group interview of [INDUSTRY] experts, and would love to know your answer to this question:

[INSERT QUESTION].

Thanks in advance!

PS. I’ll make sure to include your name and a link in the post, of course.

Best,

[YOUR NAME]”

Note: When your post goes live, you need to email them again to let them know.

It’s at this stage that you should ask them to share it with their audience (although don’t be too pushy).

Here’s a follow-up template:

“Hey [NAME],

Just published the post along with your answer.

Here it is: [INSERT POST LINK]

Might make a nice addition to this page: [INSERT PAGE YOUR WANT A LINK FROM ON THEIR SITE]?

Just a thought 🙂

Best,

[YOUR NAME]”

Comments 1
  • mahbub
    Posted on

    mahbub mahbub

    Reply Author

    It was a cool and decent way, thanks.