The SEO Project

Create Link Roundups

Joshua HardwickJoshua Hardwick

Targeting link roundups for links is a well-documented strategy.

But, many people forget that they can actually create their own link roundups, too.

Link roundups generally gather a lot of inbound links as they’re essentially curated content.

You can create a “roundup” of virtually anything but usually, it’ll be something along the lines of the best sites/blogs/posts from a particular industry within a certain time period.

Here’s an example:

bloggingpro-roundup

Here’s how to do it:

Curating a bunch of links sounds pretty straightforward, but in order to actually create a “roundup” post that is likely to get linked to, it needs to offer a lot of value.

Roundup posts do that by:

The best tactic is to publish a new roundup post on a regular basis, so people know when to expect the next one.

For example, UpCity publishes one every week:

upcity-roundup

Should your roundup post become popular, you’ll likely get people reaching out to you with “suggestions” for post inclusions each month.

But, for your initial post, you’ll need to curate the links yourself.

Here’s where to start:

Note: When creating your post, it pays to write a brief (1-2 sentences is enough) summary of what each link contains. This proves to people that you’ve read the post (rather than just adding any old nonsense for the sake of creating a roundup post).

After you click the publish button, you need to promote your post to the right people. This includes:

Here’s an outreach template:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

Just wanted to give you a quick heads-up, as I included your recent post in my latest monthly roundup.

Here it is, if you want to check it out: [INSERT LINK]

Hopefully it’ll drive a bit of extra traffic 🙂

[YOUR NAME]

PS. Might make a nice addition to this post? [INSERT POST LINK]”

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