The SEO Project
The SEO Project

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The Skyscraper Technique

That’s why the world’s tallest building (the Burj Khalifa) attracts almost 2 million visitors per year: The Skyscraper Technique (coined by Brian Dean of Backlinko.com) is a content-driven link building technique that takes advantage of this. Here’s how to do it: Find a “proven linkable asset” (i.e. an existing piece of content in your [...]

Joshua HardwickJoshua Hardwick

Expert Roundups (group interviews)

Expert roundups do exactly what they say on the tin: they “roundup” opinions, thoughts and viewpoints from industry experts into one blog post. Such posts have become extremely popular over the last few years, and they remain one of the best (and easiest) ways to build links. Here’s an example of an expert roundup post (created by [...]

Joshua HardwickJoshua Hardwick

Guest Posting

Guest posting involves writing a blog post for a site other than your own – such as a leading industry blog – in order to build links and gain exposure for your brand. Webmasters accepting guest posts usually give you (the author) a short “author bio” at the end of the post, where you’re free to link back to your website. Here’s what a [...]

Joshua HardwickJoshua Hardwick

Steal Links from Inferior Content

No matter what you write about, you can guarantee that there will be hundreds – if not thousands – of other blog posts about that topic. For example, a simple Google search for “how to build links” returns 475 million results: Even a more obscure search like “best beaches in wales” returns in excess of 14 million results: Bottom [...]

Joshua HardwickJoshua Hardwick

Broken Link Building

Broken links occur when webpages link out to resources that are no longer there. For example, CitationLabs links out to a post entitled “Broken link building with Raven’s Link Manager and local directories” from this blog post: But, when you click the link, you’re taken to this page: Oops, it seems the post was [...]

Joshua HardwickJoshua Hardwick

Create Link Roundups

Targeting link roundups for links is a well-documented strategy. But, many people forget that they can actually create their own link roundups, too. Link roundups generally gather a lot of inbound links as they’re essentially curated content. You can create a “roundup” of virtually anything but usually, it’ll be something along the lines [...]

Joshua HardwickJoshua Hardwick

Deep Broken Link Building

Broken link building is a good starting point. But you can actually go much deeper. If you’ve already used the broken link building tactic (click here if you haven’t), then you should already have a list of broken links in your niche. Also, you should have reached out to any webmasters that were linking out to those URLs, to [...]

Joshua HardwickJoshua Hardwick

The Moving Man Method

Businesses are constantly shutting down, rebranding, changing domains, removing webpages, and discontinuing products or services. It happens thousands – if not millions – of times every single day. When these changes occur, webpages will often get moved to new URLs, or even disappear altogether. Here’s an example of a page that [...]

Joshua HardwickJoshua Hardwick

The “Ranking for Links” Technique

Journalists and bloggers often need references when writing articles and usually – as long as the reference is reputable – they’ll naturally link out to it. Ranking for links involves creating a piece of content that specifically targets keywords bloggers and journalists are likely to type into Google when searching for content to [...]

Joshua HardwickJoshua Hardwick

Target Link Roundups

With over 2 million blog posts published every day, there are literally millions of new industry-related blog posts going live each month. Not all of these blog posts are high-quality, however; there’s a lot of rehashed content in there. Because of this, many bloggers have taken it upon themselves to curate the web themselves, by [...]

Joshua HardwickJoshua Hardwick