The SEO Project

Broken Link Building

Joshua HardwickJoshua Hardwick

Broken links occur when webpages link out to resources that are no longer there.

For example, CitationLabs links out to a post entitled “Broken link building with Raven’s Link Manager and local directories” from this blog post:

citationlabs-link

But, when you click the link, you’re taken to this page:

raven-404

Oops, it seems the post was deleted (which means the link is broken).

Most webmasters will make every effort to fix broken links as they give their visitors a negative experience.

It also makes it look as though their site is rarely updated.

Broken link building is a three-step process that involves:

Note: The link that you suggest as a replacement to the broken link MUST be as close to the original piece of content as possible. It’s no use finding a broken link to an epic blog post, then suggesting your ecommerce store homepage as a replacement. That would be like replacing an iPhone with a rotary dialler.

Here’s how to do it:

First, you need to find industry-specific webpages that you would like to obtain a link from.

These are almost always resource or links pages.

Here are a couple of Google search operators you can use to find these pages:

broken-link-building-operator

And…

broken-link-building-operator-2

This should return a search results page that looks something like this:

broken-link-building-serps

When you find a page that fits the bill, you need to check it for broken links.

Install the Check My Links Chrome Add-on to do this:

check-my-links

Once installed, click the button to run it on the page:

linkminer

All broken links will now be highlighted in red.

Make a note of each page and any broken links in a spreadsheet. Try to find the webmasters contact details (i.e. email address) if possible, too.

Reach out to each webmaster with this script:

“Hey [NAME],

I’m [YOUR NAME], [POSITION] at [WEBSITE].

I’m was just reading your post about [TOPIC] and noticed one of the links wasn’t working.

Here’s a screenshot of the dead link: [INSERT SCREENSHOT]

Just thought I’d give you a heads-up.

[YOUR NAME]

PS. If you’re looking for a replacement for the link, this page might be good: [INSERT LINK]”

Comments 2
  • Konstantine Gegeshidze
    Posted on

    Konstantine Gegeshidze Konstantine Gegeshidze

    Reply Author

    Thanks for this Tip, would be grateful if you reply to my question, how do you usually find webmaster’s contact info?


    • Joshua Hardwick
      Posted on

      Joshua Hardwick Joshua Hardwick

      Reply Author

      Konstantine, there are a few ways to do this:

      – Look for their email address on their “contact” or “about” pages (it’s usually somewhere on these);
      – Scrape their site for contact information (using something like URL Profiler);
      – Put their website URL into Buzzstream (or a similar tool – e.g. Ninja Outreach) and it’ll try to find their email addresses;
      – Find their name (usually on their “about” page) and put it into a tool like hunter.io;
      – Guess their email (Google “email permutator” and this one should make sense.

      Hope that helps 🙂