The SEO Project
The SEO Project
Joshua Hardwick
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Joshua Hardwick

Help Update Old Content

Even the best blogs have outdated content, as it’s almost impossible for bloggers to keep constantly updating old content, especially when they have hundreds – possibly even thousands – of posts on their site. If you can help bloggers keep their site up-to-date, they’ll likely be happy to reward you with a link. Here’s the process: Find [...]

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Reverse Image Search (Link Reclamation)

If you have images on your website (that you own the copyright to), other websites are probably republishing them without your permission. Many times, these websites not only use your images without permission, but don’t even link back to your website as the original source. For example, Infographicpedia.com has embedded an infographic [...]

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Copy/Paste Protection

If you publish anything remotely popular on the web, it’s going to get plagiarised (yes, really). People often copy/paste chunks of content (e.g. quotes, facts, ideas, etc.) from websites and incorporate them into their own blog posts. If they link back to your site with a “source” link, this isn’t a big problem. But, most people [...]

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Fight Viagra Hackers

Blogs are a prime target for hackers. Many target the blog commenting system to gain spammy links to their own (often dodgy) websites. Such comments typically get auto-approved by WordPress and end up going live without human approval. You can usually spot one of these spammy blog comments a mile off – they’ll generally be [...]

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The Content Gap Technique

Not even the greatest blog post covers everything. When this happens, you have a “content gap”. Here’s how you can execute this process: Find blog posts with content gaps Fill the gap Reach out and let them know It’s important that you find posts from authoritative sites that you’d actually want a link from – the more [...]

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Improve Popular Content

Most influential bloggers are leaders in their niche because they’re perfectionists: This usually means that they have some epic content sitting on their site. For example, Neil Patel has hundreds of epic posts on his website, QuickSprout.com. No matter how good a piece of content is, though, it can always be improved. If you can figure [...]

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The Comment Collection Technique

The Comment Collection Technique (coined by Luke Jordan – founder of Intergeek) involves: Finding similar posts (to the one you’ve just published) that already have a lot of comments Reaching out to the commenters of that post (and telling them about your post) The reason this works well is simple: Any people that have commented on [...]

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Short-form Link Reclamation

It could be: …a quote (source: Twitter): …a data point (source: InternetLiveStats.com): …a definition (source: SearchEngineLand.com): Or anything else that fits Ross’ description. If you can create and incorporate short form text into your content, it stands a good chance of getting republished on third-party [...]

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The Influential Commenter Upsell Technique

People who have already commented on your blog are likely to be great prospects for promoting future (or other already-existing) content. Why? Because they’ve engaged with you before, meaning that they’re clearly fans of your content. Some may even have commented multiple times, like fellow SEO, Venchito Tampon has on Brian [...]

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Create Simple Images from Data

Information can be difficult to consume, especially in large quantities. That’s partly why easy-to-digest “infographics” have become so popular over the years… But, you don’t have to create a lengthy (and often expensive) infographic to represent most data; you can simply create small and simple graphics instead. These can [...]

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