The SEO Project
The SEO Project
Joshua Hardwick
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Joshua Hardwick

Inverted Broken Link building

Broken link building involves finding industry-specific pages with broken links (i.e. pages linking out to resources that are no longer there), then telling the webmaster about this problem. While doing-so, you also suggest a link (usually to your own site) as a “replacement” for that broken link. Although this can work well, webmasters [...]

Joshua HardwickJoshua Hardwick

The “Missing Link” Method

The “Missing Link” Method (a term coined by Tad Chef) revolves around the idea that if a website is linking out to a competing product, service, application, or simply a piece of content, they should probably also be linking to your site. Why? Because offering viable alternatives almost always improves user-experience. If a site [...]

Joshua HardwickJoshua Hardwick

Coin a New Term

Coining a new term in your industry is a great way of generating “buzz” for your brand. But, it’s also a great way to build a tonne of backlinks. While you may be able to grab a few backlinks from this technique naturally, you’ll need to take a proactive approach to maximise the results from the link building [...]

Joshua HardwickJoshua Hardwick

404 Link Reclamation

Backlinks to your site sometimes break. For example, this page links out to a post entitled “Broken link building with Raven’s Link Manager and local directories” : It looks like a normal, functioning link, right? But, when you click it, it takes you to this page: It’s known as a “404” page – it [...]

Joshua HardwickJoshua Hardwick

Image Credit Links from Guest Posts

When guest posting, you can usually include a link back to your website within your “author bio”: This leaves an obvious footprint in your link profile. While this may not be an issue at the moment, Google is known for targeting certain types of links from time to time via algorithmic penalties. It’s likely only a matter of time until [...]

Joshua HardwickJoshua Hardwick

Curate the Web

No matter what you search for online, you can guarantee that there are thousands – if not millions – of pieces of content relating to that topic. For example, Googling “best restaurant in London” returns over 194,000 results: While the sheer abundance of information is a big plus-point for the web, it can make things [...]

Joshua HardwickJoshua Hardwick

Newsjacking

“Newsjacking” is the process of hijacking the news by producing and promoting content in a timely manner, with the aim being to take advantage of trending news stories. Or, to put it simply… If a lot of journalists or bloggers seem to be covering a particular story somehow related to your industry, you should create and promote [...]

Joshua HardwickJoshua Hardwick

“Best of…” Lists

Most commonly, these are published at the end of the year (e.g. “best posts of 2016”, “sites to follow in 2016”, etc.). Here’s an example: Note: They are published at other times during the year too, just not as often. If you have a great site, blog or individual blog post, these are great prospects for link building, as you can [...]

Joshua HardwickJoshua Hardwick

Case Study

A case study is “a published report about a person, group, or situation that has been studied over time”, according to Wikipedia. Here’s an example of a case study (written by Brian Dean of Backlinko): Case studies can get a tonne of backlinks, because bloggers link to them to as references. Here’s how to build links with case [...]

Joshua HardwickJoshua Hardwick

Debunk Myths

No matter what industry you’re in, there will be at least one commonly believed myth or misconception that – most likely – frustrates you: By letting everyone know about this myth and setting the record straight in a big, bold manner, you’ll often get a significant amount of attention (and therefore links). Here’s the process: Find a [...]

Joshua HardwickJoshua Hardwick